Anchoring the marketing campaign is a high-energy hero movie that captures the anticipation surrounding these anticipated gaming experiences. The spot takes viewers on a fast-paced journey, that includes larger-than-life moments, from Giannis Antetokounmpo’s elite basketball abilities that get the streets bouncing to an exhilarating high-speed jet ski chase.
The model plans a full 360-degree marketing campaign together with social, digital, out-of-home, creator partnerships and immersive activations, bringing the joy of ‘It Occurs on PS5’ to audiences around the globe. From large-scale particular builds to creator-led storytelling, each touchpoint celebrates the moments that gamers will not need to miss.
Credit:
Shopper: Sony Interactive Leisure
Model: PlayStation 5
Venture/Marketing campaign Identify: PlayStation 5: It Occurs on PS5
First Air Date: seventeenth August
Shopper: Sony Interactive Leisure
• Senior Vice President, Enterprise: Eric Lempel
• Senior Vice President, Advertising and marketing: Mary Yee
• Vice President, World Model Advertising and marketing: Isabelle Tomatis
• Senior Director, World Model Advertising and marketing: Adam Grant
• Group Supervisor, World Model Advertising and marketing: Jayne Murphy
• Senior Supervisor, World Model Advertising and marketing: Dianne Segovia
• Senior Supervisor, World Model Advertising and marketing: Mattia Maccario
• Senior Supervisor, U.S. Model Advertising and marketing, Gustavo Alvarado
• Model Specialist: Gopika Pradeep
• Senior Supervisor, Inventive Company and Localisation: Renee Holt
• Localisation Specialist: Matthew Vassell
• Director, Model Inventive: Sugai Seigo
• Senior Lead, World Connections Technique: Liam Hannan
• Media Planner: Alexis Velasco
• Media Planner: Thomas Carpino
• World Marketing campaign Supervisor, Brian Dunn
• Sony Interactive Leisure Music, Supervisor: Codie Childs
Company: adam&eveTBWA
Inventive:
• CCO: Ant Nelson & Mike Sutherland
• ECD: Mark Shanley
• CD: Jane Barker
• Social Inventive: Molly Johnstone
Manufacturing:
• Head of Manufacturing: Nick Godden
• Built-in Producer: Olly Ravaux
• Manufacturing Assistant: Merle Aylott
Planning:
• Planning Director: David Mortimer
Chief Government Officer: Miranda Hipwell
Account Administration:
• Managing Companion: Fay Taylor
• Enterprise Director: Nick Wilkie
• Account Director: Sophie Eyre
• Account Supervisor: Tatty Milliken
Venture Administration: Linda MacFarlane & Jade Rossouw
Authorized: Candice Macleod
Enterprise affairs: Dolores King
Design:
• Head of design: Scott Silvey
• Designer: Roberto Celentano
• Designer: Aaron Moss
• Designer: Aaron Janagal
Audio / Visible
Manufacturing Firm: Stink Movies
• Director: Felix Brady
• Producer: Ash Lockmun
• Government Producer: Blake Powell
• Director of Pictures: Anna Smoronova
• Manufacturing Designer: Chloe Brady
• 1st Assistant Director: Ty Hack
Service firm: Radioaktive
• Government Producer RAF: Kate Galytska
• Producer RAF: Lorenzo Haman
• Manufacturing Supervisor RAF: Paweł Młynarczyk
• Manufacturing Coordinator: Iza Sandomierska
• Manufacturing Coordinator: Gosia Kowalewska
• Manufacturing Assistant: Andrew Shpak
• Expertise Coordinator: Anna Pastuszak
Enhancing firm: Cabin
• Editor: Fouad Gabor
• Producer: Clel Allen
VFX (if relevant): 1920
• Inventive Director – Invoice McNamara
• Government Producer – Ross Culligan
• VFX Producer – Heather Brown
• Senior VFX Coordinator – Jacob Rochester
• 3D Supervisor: Mike Farrar, Chris King, Richard Coley
• 2D Supervisors: Chrys Aldred, Jamie Stitson, Weronika Holak
• VFX Artists – Amresh Kumar, Ian Copeland, Lucas Warren, Kai Davies, Alejandro Marzo,
Rakhahari Ghosh, Loredana Gangemi, Matilda Craig, Taylor Hawker, Tony Wells
• 3D Artists: Agustin Schilling, Andreas Georgiou, Girish G R, David Rencsenyi, Juan
Francisco Saravi Migliore, Ashwin Mahajan, Charlie Wilson, Joe Baker, Monika Lesiecka,
Oscar Carambano, Sean Penrose, Victor Vinyals, Will Davies
• DMP – Winnie Choudhary, Adam Leary, Jordan Haynes, Aurelien Ronceray, Gerard
Dunleavy, David Fernández Girón
• Color – Kai van Beers
Audio postproduction (if relevant): 750mph
• Producer –
• Sound Engineer – Sam Ashwell
• Sound Design:
o Jake Ashwell
o Olivia Ray
o Rachel Saxon
Key Visible & Social
Social manufacturing firm: Stink
• Managing director: Andrew Levene
• Director: Jan Ruttner
• DOP: Mikuláš Hrdlička
• Producer: Fred Qvortrup
Service firm: Radioaktive Movie, Warsaw
• EP: Kate Galytska
• Producer: Lorenzo Haman
• PM: Paweł Młynarczyk
• Manufacturing Coordinator: Iza Sandomierska
• 1stAD: Kuba Wielecki
• 1stAC: Michał Konopka
• 2ndAC: Bogusław Jarzyński
• Gaffer: Mateusz Kuźniak
• Props: Filip Brodnicki
• H&MUA Assistant: Ania Romaszko
• Stylist Assistant: Martyna Pawlik
• Location Supervisor: Kama Trzaskowska
• Chaperone: Ania Kowalewska
• Drivers: Mateusz Chmielnicki, Maks Popławski
Editor : Cabin Editors
• Editor: Fouad Gabor
• Producer: Clel Allen
VFX
• Inventive Director – Invoice McNamara
• Government Producer – Ross Culligan
• VFX Producer – Heather Brown
• Senior VFX Coordinator – Jacob Rochester
• VFX Supervisors – Mike Farrar + Weronika Holak
• VFX Artists – Ian Copeland, Lucas Warren, Kai Davies, Alejandro Marzo, Rakhahari Ghosh,
Gijo George, Stalin Balan, Girish G R, David Rencsenyi, Juan Francisco Saravi Migliore,
Ashwin Mahajan
• DMP – Winnie Choudhary
• Color Grader- Kai Van Beers
Audio
• Sound studio : 750 mph
• Sound designer : Sam Ashwell / Jake Ashwell / James Radford
• Producer : Olivia Ray
Full Movement DOOH:
• Editor – James Eire
• Producer – Tarik Haksever
• Producer – Sam Atkin
• Designer – Sam Harris
OOH Art work:
• Retouching – Jon Webb
• Studio supervisor – Richard Rigby
• Artworker – Sergio Bonillas
• Artworker – Marina Gonzalez
Digtial
• Alberto Sánchez – Digital Designer Supervisor
• Carmen Cuenca – Senior Digital Designer
• Juan Manuel Pérez – Marketing campaign Developer
• Ignacio Hernandez – Fron Finish Developer
• Sofía Vélez – Senior Digital Producer
• Ángela Gil – Account Supervisor
Localisation group
• Sybille Chrissoveloni – World Enterprise Director
• Theo Tsangarides – Senior Account Director
• Alistair Eglinton – Shopper Director
• Marco Muscolino – Senior Account Supervisor
