Maharashtra Meals and Drug Administration (FDA) Commissioner Tukaram Mundhe has mentioned that Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff may face a advantageous of as much as Rs 10 lakh if their responses to latest show-cause notices over a chewing elaichi commercial are discovered unsatisfactory. The notices have been issued after the FDA flagged the commercial as a attainable violation of meals security norms.
FDA Commissioner Tukaram Mundhe explains guidelines on surrogate advertisements
Chatting with ANI, Tukaram Mundhe harassed that strict rules are in place in opposition to deceptive ads and mentioned that violations will need to have penalties.“We have been observing and analyzing this. You possibly can say that this comes slightly later, however higher late than by no means. We’re working, and there ought to certainly be some impression. There are rules for all such surrogate, false and deceptive advertisements… No surrogate and deceptive advertisements will be made. There are restrictions on it, and they’re prohibited. Authorized motion will be taken,” he mentioned.
What occurs if the actors’ responses are unsatisfactory?
When requested concerning the attainable penalties for the three actors, Mundhe mentioned the notices may result in a monetary penalty. “This invitations a advantageous as much as Rs 10 lakh within the first stage,” he mentioned.He added that if the actors’ responses are usually not discovered passable, additional motion might be initiated below relevant meals security legal guidelines. “If we’re nonetheless not happy, motion will likely be taken below FSSAI Act’s clauses about prohibited objects,” Mundhe mentioned.
Why was there a delay in issuing the notices?
Addressing questions concerning the timing of the notices, Mundhe acknowledged that the motion got here later than it may need, however defended the division’s determination to proceed with the matter.He mentioned the FDA had been observing and analyzing the difficulty and maintained that taking motion, even at a later stage, was preferable to permitting doubtlessly deceptive promoting to go unchecked.
Particulars of the notices issued to Shah Rukh Khan, Ajay Devgn and Tiger Shroff
The Maharashtra FDA had earlier issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their commercial for a chewing elaichi model, stating that it could violate provisions of the Meals Security and Requirements Act, 2006, and its amended guidelines.The notices, issued on Friday, August 14, requested the three actors to elucidate their function within the commercial and their affiliation with the model.In response to the FDA, the commercial may quantity to oblique promotion of a model primarily related to pan masala. The notices have been delivered to Ajay Devgn at his residence in Juhu, Shah Rukh Khan at Mannat in Bandra and Tiger Shroff by means of his manufacturing home, Tiger Shroff Productions LLP.
FDA’s wider crackdown on pan masala and gutka
The motion comes as a part of the Maharashtra FDA’s intensified checks on gutka and pan masala merchandise containing tobacco or nicotine. The regulator additionally referred to a state authorities order banning the manufacture, storage, transportation, distribution and sale of such merchandise in Maharashtra for one yr, efficient from July 13, 2026.The newest motion is a part of a broader enforcement drive by the FDA throughout the state. The marketing campaign has additionally included inspections and seizures associated to adulterated milk, meals security violations at eating places, junk meals bought close to colleges and the sale of banned gutka and tobacco-laced pan masala merchandise.
