As we speak, Instagram unveiled a refresh of its wordmark, accompanied by the same old bland company platitudes these sorts of bulletins are all the time packaged with.
Head of Instagram Adam Mosseri called it “leaner and extra trendy, with references to the unique and the simplicity and craft that’s all the time made it Instagram.”
Certain, Adam. Simplicity and craft are undoubtedly what everybody thinks of when Instagram involves thoughts.
I is perhaps extra inclined to suppose ruthless algorithmic seize, relentless influencer hype cycles, and don’t neglect mining each final gram of your private information to be packaged and repackaged and offered.
Potato, potahto.
Nonetheless, it’s been 10 years for the reason that wordmark was up to date, and within the present fruit fly life cycle of frenzied tech rebirths, that’s nearly staid. This sort of housekeeping for a model isn’t one thing I’d usually comment on.
However I had two ideas after I appeared on the new textual content. The primary is the one we in all probability all had, “Why does it say Instagzam?”
