‘Cosmeticorexia,’ a rising obsession with magnificence merchandise amongst kids, is quietly reshaping the panorama of recent childhood. Pushed by social media feeds and younger on-line influencers, younger ladies are shifting in the direction of multi-step skincare routines and grownup cosmetics.
| Photograph Credit score: Satheesh Vellinezhi
Aliya’s* faculty bag carries extra than simply textbooks.
Each morning, the eighth-grader goes via a solemn ritual of making use of a brightening cream, which supplies an instantaneous, chalky brightness to her pores and skin. Then she takes a swipe of a smudge-free kajal stick, adopted by a couple of dabs of a budget lip-and-cheek tint.
Printed – August 14, 2026 08:00 am IST
