What they also invest in is the making of the complete video package, a process they say they handle entirely on their own. From selecting the song and deciding what elements to discuss, to shaping the way it is presented, every detail is carefully considered. Their videos are often layered with Tamil pop culture references and memes, making the content feel familiar and relatable. The entire process can take anywhere from a couple of hours to several days, they say.
This trend also points to a newer understanding of how audiences connect with music. Relatability no longer has to come solely from trained experts or formal musicians. All three creators acknowledge that they have no formal education in music, but are instead self-taught enthusiasts who have developed their own ways of listening, appreciating, and understanding songs. Perhaps that is what makes their interpretations resonate: they are not speaking from a pedestal, but from the perspective of fellow listeners discovering the magic within music.
So, the next time you find yourself scrolling online, perhaps take a minute and rediscover a familiar song, or listen to one you have never heard before. You might just find your playlist growing a little richer.
