It was heartbreaking for ARMYs.
Koreaboo
BTS Suga‘s latest video advert, amid the opposite members’ involvement for a collaboration, has sparked main anger amongst followers.
BTS has come beneath criticism for his or her collaboration with Google‘s AI Gemini.
Google not too long ago launched solo adverts for the BTS members and Suga’s confirmed him utilizing AI to translate Korean lyrics into English.
#BTS for Google Gemini — #SUGA
“Music has no language boundaries. 🎹 Look how SUGA retains the dialog flowing with Gemini.”
(https://t.co/yTMT9CpIoX) #BTSxGoogleGemini pic.twitter.com/CIRwfiXMcn
— BTS Updates, Information & Charts⁷ (@_BTSMoments) August 18, 2026
Whereas the entire solo adverts sparked backlash, Suga’s use of AI for translating hit residence for ARMYs as many had discovered Korean to translate content material for followers, utilizing their arduous work. Many thought that Suga’s use of AI for translation appeared like a “slap within the face” to followers who had studied for BTS to showcase their love and share it with others worldwide.
This fandom was constructed on the arduous work and dedication of particular person followers that painstakingly and lovingly translated nearly every bit of content material BTS has put out. Lyrics, lives, posts. That is heartbreaking. https://t.co/larwYcYn5B
— alex heard ddaeng stay (@seokjinahluvbot) August 18, 2026
im so sorry to all our translators https://t.co/7GkEqxUYcg
— rey⁷𓏲 ๋࣭ ˖ଳ.˚𓇼 (@faerieneul) August 18, 2026
The sheer amt of ppl within the fandom that busted their ass to be taught Hangul & spend their free time translating bc hybe themselves have has by no means prioritized non-korean-speakers & now even gatekeeps stay translations behind a paywall. What a slap to the face. https://t.co/Rsb4WZSXkY
— hunnybee 🍉 (@narussmoonchild) August 18, 2026
it is wild that every one these adverts need to indicate they use their product (AI) for duties that REAL PEOPLE do for them already like you might have a translator!!!!#ARMYsAgainstAI https://t.co/kaavpG4EVH
— cafe younger without end (@supatunajin) August 18, 2026
