Vodafone Thought (Vi) has refreshed its model id because it prepares to introduce broader adjustments throughout its providers and buyer engagement. The corporate has additionally introduced Bollywood actor Shah Rukh Khan on board because the face of its upcoming marketing campaign, “Vi badal raha hai… tayaar rahiye.”
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Key Highlights
Vi’s acquainted visible particle has advanced right into a rounded and dynamic 3D sphere.
The brand new id is being positioned as the start of a wider model transformation.
Vi has not but disclosed the particular services or products deliberate as a part of the transformation.
Strategic launches, campaigns and new buyer experiences are anticipated over the approaching weeks.
The id rollout started throughout Vi’s buyer touchpoints on September 1, 2026.
Associated Protection
The marketing campaign is presently being offered as a teaser, with Vi indicating that extra particulars about its transformation can be introduced within the coming weeks.
As a part of the refresh, Vi has advanced its signature visible particle right into a rounded, dynamic three-dimensional sphere.
The visible factor has additionally been moved from its earlier placement to the highest of the Vi emblem.
In accordance with the telecom operator, the brand new type is rounder, fuller and livelier, reflecting the corporate’s optimism and the probabilities it sees for the longer term.
Whereas the sphere builds on a visible asset already related to Vi, its three-dimensional look is meant so as to add depth, power and motion.
Vi clarified that the change shouldn’t be considered merely as a emblem refresh. As an alternative, it’s being positioned as the primary seen expression of a wider model evolution.
“This isn’t merely a emblem refresh; it’s the first expression of the evolution we’re bringing to the Vi Model,” mentioned Abhijit Kishore, Chief Govt Officer of Vi.
Kishore added that the id displays Vi’s ambition and dedication to shaping telecom as an expertise that makes clients’ lives extra rewarding and opens up new potentialities.
Shah Rukh Khan Fronts Upcoming Vi Marketing campaign
Vi has chosen Shah Rukh Khan because the face of the marketing campaign teasing the following stage of its transformation. The actor’s affiliation is meant to replicate the power, ambition and optimism that the corporate says it’s bringing to its new section.
The preliminary communication doesn’t disclose the particular merchandise, providers or buyer advantages that may type a part of the upcoming transformation. Nonetheless, Vi mentioned the evolution would grow to be seen by means of strategic launches, new campaigns and buyer experiences over the approaching weeks.
The “Vi badal raha hai… tayaar rahiye” message is due to this fact designed to construct anticipation forward of these bulletins.
The corporate mentioned it needs to evolve from being considered primarily as a telecom service supplier to a companion that creates significant experiences for customers, with connectivity remaining the inspiration.
The refreshed id can be launched progressively throughout Vi’s shopper touchpoints, digital platforms, retail presence and model communications starting September 1, 2026.
Clients can count on the up to date visible id to look progressively throughout Vi’s app, web site, shops and advertising materials.
The operator mentioned the refresh would retain parts clients already affiliate with the Vi model, together with its heritage, progressive choices, model belief, and concentrate on buyer expertise.
The event comes as Vi continues to develop its community and roll out 5G providers throughout its precedence markets. The operator can also be working to strengthen its 4G community, enhance buyer engagement, and introduce new choices for its retail and enterprise clients.
Whereas the refreshed visible id alerts the start of Vi’s subsequent model section, the extra consequential a part of the transformation will rely on the strategic launches and buyer experiences the corporate plans to disclose within the coming weeks.
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FAQs
What has modified in Vi’s model id?
Vi has reworked its acquainted visible particle right into a rounded three-dimensional sphere designed to convey higher depth, motion and power.
Is Vi altering its total emblem?
Vi is retaining its recognised model id whereas refreshing the visible particle related to the brand. The corporate describes this as the primary expression of a broader model evolution moderately than merely a emblem change.
What’s Shah Rukh Khan’s position in Vi’s new marketing campaign?
Shah Rukh Khan has been named the face of Vi’s upcoming “Vi badal raha hai… tayaar rahiye” marketing campaign, which teases the following section of the corporate’s transformation.
Has Vi introduced any new plans or providers?
No particular plans, services or products have been introduced as a part of the preliminary reveal. Vi mentioned strategic launches, campaigns and buyer experiences could be launched over the approaching weeks.
The place will clients see Vi’s refreshed id?
The refreshed id will progressively seem throughout Vi’s digital platforms, shopper communications, retail shops and different buyer touchpoints.
