Indian actor Shah Rukh Khan will endorse India’s third-largest telecom companies supplier, Vodafone Thought, as its model ambassador, the corporate stated in an announcement on Tuesday, whereas launching its modified emblem to “Vi” from “V!”, together with a model marketing campaign — Vi badal raha hai… tayaar rahiye (Vi is altering… Be prepared).
Khan, popularly generally known as SRK, comes on board at a time when the Aditya Birla Group-backed telco is gaining floor amongst clients whereas making an attempt to safe funds from banks for its ₹45,000 crore capex plan over the following three years. Khan will stay the model ambassador at some stage in the marketing campaign, which was not specified by the corporate.
Chief govt officer Abhijit Kishore stated, “This isn’t merely a emblem refresh, it’s the first expression of the evolution we’re bringing to the Vi Model. It displays our ambition for Vi and dedication to shaping what telecom could be – an expertise that makes life extra rewarding, and stuffed with prospects for our clients.”
“Over the approaching weeks, this evolution will come alive with strategic launches, new campaigns and a variety of experiences that can form how we interact with our clients. The brand new id captures optimism—an optimism for all the pieces that’s attainable right this moment, extra importantly for what we will carry to each; our retail clients and enterprises sooner or later as a tech co.” he added.
Enterprise Normal reported final week that Vi was near securing funding from the nation’s largest public sector lender, SBI, having obtained the backing of its promoters to offer ensures for the loans. Vi raised ₹6,400 crore from bank-funded and non-funded services within the quarter ended June, as the primary tranche of its deliberate ₹35,000 crore fundraise, required to bankroll its capex plan targeted on 4G enlargement and 5G rollouts.
Vi added 240,114 clients in July, its highest month-to-month acquire in two years, which was additionally its fourth consecutive quarter of web buyer additions for the reason that begin of the monetary yr 2026-27 and its sixth straight month of positive factors since February. Kishore has recognized buyer additions as one of many three key pillars of Vodafone Thought’s Vi 2.0 technique to revive the enterprise, the opposite two being double-digit income development and tripling money Ebitda over the following three years.
ABG chairman Kumar Mangalam Birla, additionally Vi’s non-executive chairman, stated the corporate had emerged from its “most difficult years” with higher monetary readability, continued promoter backing and renewed capability to speculate, with the decision of the long-pending adjusted gross income (AGR) problem. “FY26 was a yr of decision. FY27 begins a interval of execution,” Birla stated in his handle to shareholders within the annual report for FY26 earlier this month.
“The priorities forward are clear: Execute the community funding programme, strengthen market competitiveness and translate a stronger steadiness sheet into sustained development in clients and earnings,” he had specified.
