© 2026 Quartz Media, Inc. All rights reserved.
Twitch’s chief product officer acknowledged nobody would volunteer their content material if given the selection

Twitch enrolled all of its streamers in a program that lets mother or father firm Amazon $AMZN use their channel content material to coach generative AI fashions, with creators robotically opted in except they take steps to disable the setting.
Throughout a livestream on the official Twitch channel Wednesday, chief product officer Mike Minton confronted questions concerning the opt-out design head-on, giving a blunt rationale: “If this was opt-in, no person would choose in. That is actually the reply,” he mentioned.
Content material eligible for assortment consists of streams, clips, photos, and chat logs, Minton mentioned. Amazon won’t resell the information to different firms, he added. Minton gave a concrete instance of how the information may be used: a creator’s audio might assist refine speech-to-text fashions, which might in flip enhance automated subtitles on Twitch and Amazon video. Minton mentioned he didn’t know whether or not Amazon had already used any Twitch content material for mannequin coaching.
Twitch head of group Mary Kish, who appeared alongside Minton on the livestream, mentioned the opt-out possibility itself was a concession to the platform’s creator base. “We do not count on you to be comfortable or enthusiastic about this. I do not count on anybody to react to this favourably,” she mentioned. Kish framed the coverage as according to what different platforms already do, citing Meta $META for example of an organization that pulls on public content material from its personal companies for AI mannequin growth.
The livestream drew practically 3,000 viewers, a lot of whom posted criticism within the chat all through, in accordance with TechCrunch. A number of customers complained that the setting had reverted to enabled after they’d already turned it off, in accordance with the BBC.
To take away themselves from this system, creators have to open their Streamer Dashboard, choose the Safety and Privateness tab, discover the “coaching for Generative AI” toggle close to the underside of the web page, and change it off.
The Twitch dispute is a part of a broader battle between inventive staff and AI builders over the usage of digital content material for mannequin coaching. Writers, visible artists, and musicians have filed a collection of copyright lawsuits towards AI firms, arguing their work was used with out consent or compensation — a sample that has left creators competing against systems built on their own labor.
Amazon acquired Twitch for near $1 billion in 2014 and has since poured sources into AI as a part of its effort to maintain tempo with rivals corresponding to Google $GOOGL and Meta.
The important enterprise information, delivered recent each morning.
Be a part of 500,000+ readers who begin their day with Quartz.
By subscribing, you comply with our Phrases of Service and Privateness Coverage.