At some point after content material creator Ritu Joon alleged {that a} Theobroma outlet in Bengaluru refused to put in writing “Blissful Birthday” on her cake, the bakery chain has acknowledged that its groups have been instructed to not pipe celebratory messages on muffins.
The clarification got here after HT.com reached out to Theobroma for a press release on Monday.
Right here’s what occurred
On Sunday, content material creator Ritu Joon alleged that she went to a Theobroma outlet in HSR, Bengaluru and acquired a cake. She requested that the bakery write “Blissful Birthday Ritu Joon” on the cake — a request that was turned down.
As an alternative, a Theobroma worker knowledgeable her that she might buy a “Blissful Birthday” cake topper.
“Yesterday we went to Theobroma in HSR for a birthday cake. I requested them to put in writing ‘Blissful Birthday Ritu Joon’ on it. The shopkeeper refused and stated they’d write the title however not ‘Blissful Birthday’ on the cake. He stated I might purchase a Blissful Birthday cake topper from their store,” the content material creator alleged in her X publish.
Ritu Joon puzzled whether or not the refusal to put in writing ‘Blissful Birthday’ on muffins — a fairly normal observe — was a ploy to get prospects to spend extra money by pushing them to buy cake toppers.
“What is that this new approach to pressure prospects to purchase this stuff?” she requested.
Theobroma, nevertheless, instructed HT.com that area constraints, not financial positive aspects, is the explanation why its groups have been instructed to not pipe celebratory messages like ‘Blissful Birthday’ and ‘Blissful Anniversary’ on muffins.
Theobroma’s clarification
You’ll be able to learn Theobroma’s full assertion under:
At Theobroma, our prospects are on the coronary heart of what we do, and we would like them to really feel valued and cared for, particularly once they select us to be a part of their particular events.
Given the restricted writing area on a few of our muffins, our groups have been instructed to put in writing solely the recipient’s title in order that the cake stays nicely offered.
For celebratory messages comparable to ‘Blissful Birthday’ or ‘Blissful Anniversary’, our groups provide a cake topper as a further choice. Cake toppers are completely elective and many purchasers have discovered them handy as they’re aesthetically pleasing and reusable.
We stay dedicated to creating each celebration with Theobroma a optimistic and memorable expertise for our prospects.
