The Great Rewiring
Sometime soon, you will stop doing things you’ve done for decades.
You’ll stop comparing the same product across three
e-commerce apps before you buy it.
You’ll stop sending your location with every delivery partner
on WhatsApp.
You’ll stop setting a 9:58am alarm to fight for a tatkal ticket.
An AI agent will do all of it, and more.
Every business in India built on owning your attention, your
habit, or your indecision will discover that an agent has none
of the three. This means that power will shift towards new
kinds of companies and drain from the old, leading to the
biggest reshuffle of Indian business in a generation.
This is the Great Rewiring.
