Grand Theft Auto VI: An Extended Look will hopefully give us the primary correct gameplay reveal for GTA 6 — and it is going to be unique to Netflix for six hours. This unprecedented advertising and marketing beat has drawn criticism from some who have said Rockstar is effectively paywalling a video game trailer. In the meantime, many questions stay. Is that this prolonged look alongside the traces of a typical gameplay trailer? A mini GTA 6 documentary? A Netflix present? One thing else fully? Strauss Zelnick, boss of Rockstar dad or mum firm Take-Two, is retaining his playing cards near his chest. However in a brand new interview with IGN, he mentioned everybody will tune in regardless.
Slightly than an easy GTA 6 Trailer 3, this particular occasion showcase appears like it should provide followers a far deeper dive on Rockstar’s highly-anticipated blockbuster — over a 12 months after the publisher released GTA 6 Trailer 2. Grand Theft Auto VI: An Prolonged Look might be obtainable to stream through Netflix on Thursday, August 27 at 12pm Pacific / 3pm Japanese / 8pm UK, six hours earlier than it goes reside on YouTube at 6pm Pacific / 9pm Japanese on August 27, or 2am UK on August 28.
“I feel Rockstar felt {that a} Netflix launch can be an effective way to indicate off the prolonged trailer,” Zelnick advised IGN, with out going into specifics on the deal between the streamer and Rockstar itself. “Six hours later it is going to be obtainable on Rockstar’s YouTube channel and I feel in the end on many different shops,” he continued. “And I feel that is an instance of Rockstar making an attempt new issues and advertising and marketing the title and I hope there’s way more to return.”
I requested Zelnick if he may set expectations for what followers can count on to see from this prolonged look, or if in his view it’s price subscribing to Netflix for. As anticipated, he wouldn’t say what Grand Theft Auto VI: An Prolonged Look accommodates and even how lengthy it’s, nevertheless it does sound grander than your typical online game gameplay reveal.
“Effectively, as you’d think about, I am solely going to say nice issues about Netflix,” he mentioned. “When you’re not a Netflix subscriber, you undoubtedly ought to be one. And as for the trailer itself, it is coming quickly sufficient that I am going to allow you to arrive at your individual conclusion. I am certain you are going to watch it as a result of everyone seems to be.”
Netflix has tons of of hundreds of thousands of subscribers, so there’s a enormous viewers made up of people that could not even know GTA 6 is popping out who might be uncovered to the sport by way of the streaming platform. That is clearly a sexy proposition for Rockstar, even with out the undoubtedly compelling phrases of the deal it secured.
However going with a giant Netflix reveal additionally suggests Grand Theft Auto VI: An Prolonged Look will sit naturally inside Netflix itself — a significant reside occasion of types, however a well-known one for the streamer’s huge viewers. It would even have the appear and feel like an episode of a Netflix present — a one-shot, maybe, that leaves the viewer determined to play the sport. That GTA 6 tile will certainly occupy the primary ‘trending now’ spot as quickly because the prolonged look is launched, entrance and middle for all who log into Netflix for the night looking for one thing to observe.
The massive query is, will Netflix crash because the world logs on for the large GTA 6 reveal occasion on August 27?
We have loads extra from our interview with Strauss Zelnick at this time, together with his comments on the GTA 6 price points, his defence of GTA 6 not launching on a disc, and his prediction for when video game streaming will actually be good.
Wesley is Director, Information at IGN. Discover him on Twitter at @wyp100. You’ll be able to attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
