Sony/Marvel Studios blockbuster Spider-Man: Brand New Day will expand across the Imax network in North America beginning Thursday, August 6 –when the The Odyssey’s exclusive lock on the big screen exhibitor ends.
The Christopher Nolan epic from Universal will continue to run across select digital locations in North America.
Spider-Man: Brand New Day with a $927 million global opening at 90,000 screens worldwide was the second best ever for the motion picture industry, behind Avengers: Endgame‘s reported $1.22 billion global record bow
“Spider-Man has been among the most bankable superheroes at the global box office for over two decades — with the franchise delivering $365 million in Imax receipts to date — and Brand New Day is taking that legacy to new heights with its record-breaking opening weekend,” said Imax CEO Rich Gelfond. “We believe more Spidey fans around the world will want to experience his latest adventure in IMAX — and we hope to be a major driver of both new and repeat viewing for the latest hit in this incredible year for moviegoing.”
The Spidey move follows a strong Imax opening for the film in China, Japan and South Korea, where it generated $23 million at the Imax box office.
In China, it earned $19 million in Imax, delivering the biggest Imax opening weekend in Spider-Man franchise history, while accounting for a franchise-best 16% of the film’s opening weekend box office.
In South Korea, the film set a new record for the biggest Imax opening weekend ever in the market, earning $2.4 million and accounting for 9% of the film’s opening weekend box office.
Despite playing on a shared Imax schedule in Japan, the film earned $2.2 million, with Imax accounting for an impressive 18% of the film’s opening weekend box office.
The Odyssey ($900+ global gross, $221 million in Imax box office), will roll out in South Korea (August 5), China (August 14) and Japan (September 11).
