Vodafone Thought has introduced Bollywood actor Shah Rukh Khan as its new model ambassador because the telecom firm unveiled a revamped model identification, together with a brand new emblem that adjustments from “V!” to “Vi”. The corporate additionally launched a brand new marketing campaign titled Vi badal raha hai… tayaar rahiye.
Shah Rukh Khan joins Vodafone Thought as model ambassador, firm unveils new ‘Vi’ emblem
Khan, popularly often known as SRK, will endorse the telecom service supplier at some point of the marketing campaign, though the corporate has not specified how lengthy the affiliation will proceed. The announcement comes as Vodafone Thought, backed by the Aditya Birla Group, works to strengthen its place within the aggressive telecom market whereas looking for funding for its deliberate Rs 45,000 crores capital expenditure over the following three years.
Vodafone Thought CEO Abhijit Kishore mentioned, “This isn’t merely a emblem refresh, it’s the first expression of the evolution we’re bringing to the Vi Model. It displays our ambition for Vi and dedication to shaping what telecom could be – an expertise that makes life extra rewarding, and filled with potentialities for our clients.”
Kishore additional outlined the corporate’s plans for the approaching weeks, saying, “Over the approaching weeks, this evolution will come alive with strategic launches, new campaigns and a spread of experiences that may form how we have interaction with our clients. The brand new identification captures optimism—an optimism for every part that’s potential at this time, extra importantly for what we will convey to each; our retail clients and enterprises sooner or later as a tech co.”
The event comes amid Vodafone Thought’s efforts to boost funds for community growth. Enterprise Commonplace had reported that the telecom operator was near securing financing from State Financial institution of India, with its promoters backing ensures for the proposed loans. The corporate raised Rs 6,400 crores by bank-funded and non-funded services within the quarter ended June, marking the primary tranche of its deliberate ₹35,000 crore fundraising.
The funds are anticipated to help its 4G growth and 5G rollout plans. Vodafone Thought additionally added 240,114 clients in July, its highest month-to-month addition in two years. This marked its fourth consecutive quarter of web buyer additions because the starting of FY27 and its sixth consecutive month of good points since February.
Buyer additions type one of many three key pillars of Vodafone Thought’s Vi 2.0 technique, alongside double-digit income progress and a goal to triple money Ebitda over the following three years.
Aditya Birla Group chairman and Vodafone Thought non-executive chairman Kumar Mangalam Birla has mentioned the corporate had moved past its “most difficult years” with improved monetary readability, continued promoter help and renewed funding capability following the decision of the long-pending adjusted gross income (AGR) challenge.
“FY26 was a yr of decision. FY27 begins a interval of execution,” Birla mentioned in his deal with to shareholders within the annual report for FY26.
“The priorities forward are clear: Execute the community funding programme, strengthen market competitiveness and translate a stronger steadiness sheet into sustained progress in clients and earnings,” he had specified.
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