Samsung and Prime Video Launch HDR10+ – Samsung and Prime Video are preparing to improve home streaming with the launch of HDR10+ Advanced, a new picture format designed to deliver brighter highlights, deeper contrast, and more consistent image quality. The collaboration brings together Samsung’s display technology and Prime Video’s global streaming platform, giving viewers a more refined way to watch compatible movies and shows on supported televisions.
Prime Video Picture Quality Gets a Major Upgrade
HDR10+ Advanced is expected to be used on Prime Video for more accurate and immersive picture quality. The format is based on the existing HDR10+ standard that uses dynamic metadata to adjust brightness and contrast on a scene-by-scene basis. This means a television can be more responsive to changes in lighting rather than just applying one fixed setting for an entire movie or episode.
This can help maintain detail in both the highlights and shadows. Sunlight, reflections, city lights, and other highlights appear more vibrant, shadows retain texture without appearing washed out or too dark. It’s not just making everything more bright. It is to produce a picture that feels natural and remains closer to the creative vision behind the content.
HDR10+ Advanced Improves How You Stream
HDR10+ Advanced is meant to give compatible displays more information about how individual scenes should appear. Better tone mapping and image processing can help TVs deal with difficult scenes with high contrast, fast movement or mixed lighting.
The quality of the stream depends on your device, Internet connection, television settings and the original video master. But an improved HDR format can help make some of the visual compromises viewers notice when they watch premium content at home less obvious. Colors should be more balanced, skin tones more realistic and smaller details might be visible in difficult scenes.
The format could also allow newer Samsung televisions to better capitalize on their increased brightness and wider color ranges. Customers with compatible models may experience the biggest difference when watching movies and series that are specifically mastered for HDR10+ Advanced playback.
Samsung and Prime Video Expand HDR Support
Samsung has supported HDR10+ across many of its televisions for years, while Prime Video has offered a growing selection of HDR-compatible movies and series. The introduction of HDR10+ Advanced strengthens that relationship by connecting updated display capabilities with a widely used streaming platform.
Compatibility will be the most important consideration for viewers. HDR10+ Advanced content is expected to require a supported television or display, updated software, a compatible Prime Video application, and a title mastered in the new format.
Older televisions should still be able to play available content using a supported standard such as HDR10+ or regular HDR, depending on the device. That would mean subscribers could keep watching without immediately upgrading their hardware.
What the audience will see
It’s not only about the resolution but the quality of the image, which is evident in the adoption of HDR10+ Advanced by TV makers and streaming services. Although 4K remains important, modern viewing quality also depends on brightness, contrast, accurate colors, and scene-by-scene image processing.
For Samsung TV owners and Prime Video subscribers, the new format could make compatible content look more polished without changing normal viewing habits. Once support becomes available, viewers should only need the right television, updated software, and a compatible title to experience the picture-quality improvements.
Sources
Samsung Newsroom – Official launch announcement, supported television models, technical features, and rollout information.
About Prime Video – Availability and supported content, application requirements, and subscriber access.
HDR10+ Technologies – Technical information about dynamic metadata, tone mapping, certification, and format compatibility.
FlatpanelsHD – Independent reporting on television support, picture-performance changes, and competing HDR formats.
What Hi-Fi? – Consumer-focused coverage explaining expected picture improvements and hardware requirements.
