It’s no secret that people are loving the Galaxy Z Fold 8. Pre-orders have broken all previous records for a Galaxy machine, and gross sales stay sturdy throughout a number of international locations. Nevertheless, this success hasn’t been sufficient to maintain Samsung’s cell enterprise out of the pink.
Strong Galaxy Z Fold 8 collection gross sales cannot save Samsung from losses
In keeping with a report from Maekyung ECONOMY, regardless of sturdy demand for the Galaxy Z Fold 8 and residential home equipment, Samsung’s Cellular eXperience (MX), Visible Show (VD), and Digital Home equipment (DA) divisions might put up working losses by way of the third and fourth quarters of this yr. The first cause for this loss is surging manufacturing prices.
These value will increase are largely on account of rising reminiscence chip costs, which have spiked round 3x in comparison with final yr’s (2025) common. This sharp worth enhance has positioned extreme monetary strain throughout Samsung’s shopper electronics divisions.
Information from Counterpoint Analysis signifies that the Galaxy Z Fold 8 collection saw 30% higher global pre-orders than the Galaxy Z Fold 7. Specifically, individuals of their teenagers, 20s, and 30s, who’ve usually avoided shopping for Samsung telephones, have reportedly bought the brand new foldables.
In the meantime, Samsung’s residence equipment enterprise obtained a lift from a 20% reward certificates refund promotion in South Korea, serving to the corporate reclaim the highest spot from Chinese language opponents within the robotic vacuum cleaner market.
Regardless of nice gross sales, manufacturing worth value has been vital. In Q2 2026, Samsung MX posted an working lack of KRW 703 billion (~$498 million), whereas the TV and residential equipment models recorded a mixed lack of KRW 12 billion (~$8.5 million). Analysts count on these shopper divisions to face persistent deficits for the rest of the yr.
