Kovoor joins Parle after a profession spanning greater than three a long time at PepsiCo, the place he held roles throughout client companies and markets.
“We welcome George and look ahead to working carefully with him to construct on Parle’s sturdy basis, strengthen our capabilities and open new alternatives for sustainable development,” Ajay Chauhan, managing director of Parle Biscuits, mentioned in an announcement.
“As our enterprise continues to evolve with the altering wants of Indian customers, his potential to drive outcomes, develop expertise and navigate advanced markets will likely be invaluable,” Chauhan mentioned.
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The appointment comes as Parle, based in 1929 in Mumbai’s Vile Parle, appears to be like to strengthen its management crew amid intensifying competitors in India’s packaged meals market.
The privately held firm sells biscuits and confectionery manufacturers together with Parle-G, Monaco, Krackjack, Disguise & Search and Melody. Parle-G is among the many world’s largest-selling biscuit manufacturers by quantity.Additionally learn | PM Modi turns 7.8% growth cue into a swadeshi pitch
Parle has a distribution community spanning greater than 7.5 million shops throughout India and has expanded its presence in worldwide markets, together with in Asia and Africa.
