Should you’ve been on-line within the final day or so, you have in all probability seen Instagram has modified its wordmark. Shock horror. Naturally, the web is not finest happy with the transfer because of the ‘blandified’ typeface changing the previous cursive design. With tensions excessive, critics wanted somebody responsible, and who took the autumn? Gen Z, in fact.
Admittedly, I am not shocked by the backlash; Instagram has been rocking the cursive wordmark since 2010, turning into a permanent a part of its id because it advanced throughout the years. Fingers had been pointed, accusations had been thrown. That is all Gen Z’s fault as a result of… they can not learn script fonts.
Should you’re curious why Instagram modified their wordmark at this time, it is as a result of faculties stopped instructing cursive ~10 years in the past so GenZ+ cannot learn it pic.twitter.com/IstbVomTFLAugust 14, 2026
Taking to X, one consumer claimed, “Should you’re curious why Instagram modified their wordmark at this time, it is as a result of faculties stopped instructing cursive ~10 years in the past so GenZ+ cannot learn it.” Others quickly piled on, revelling within the Gen Z mockery, with one individual writing, “Gen Z thought it was a bizarre scribble,” whereas one other lamented, “Cannot imagine cursive has turn into a misplaced artwork already.” Properly, excellent news, it is not.
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As a Gen Z, I am clearly pretty heated about these claims. I used to be born in 2000 and sure, I can learn cursive. I did not sit via hours of joined-up-handwriting courses in major college to be accused of being cursive illiterate. To not point out the brand new Instagram emblem continues to be a stylised cursive font, only a much less legible, barely unconventional one. The reality is, the new Instagram logo wasn’t made for my era; it was merely time for a refresh.
There is a temptation to prescribe a better function to Instagram’s rebrand as a option to rationalise why many people do not prefer it, however the fact could not be extra easy – the model was getting stale. Whereas I do know I am feeding into ragebait in writing this text, the response to Instagram’s new wordmark factors to a wider problem – logo backlashes aren’t really about design anymore. Persons are uninterested in empty redesign, and hungry for rebrands with function.
