August 16 is Nationwide Rum Day. It’s primarily noticed within the US – India, in the meantime, continues to be ready for somebody to clarify why rum wants a special occasion. (AI picture)
Some international locations want Nationwide Rum Day. Indians have traditionally wanted solely three issues: rum, mates and an excuse that may be invented later. (AI picture)
That is your strongest India-specific slide. Outdated Monk has had a very sturdy cultural affiliation in India, together with army canteens and generations of drinkers. (AI picture)
Rum’s Indian story additionally runs by way of the armed forces, the place rum grew to become greater than a drink — it grew to become a part of the tradition of the canteen. (AI picture)
Chilly winter? Rum. Wet night? Rum. Mates unexpectedly visiting? You guessed it. India has apparently developed its personal climate forecast. (AI picture)
For a lot of Indian drinkers, the cocktail menu begins and ends with two questions: “Rum?” and “Coke?” (AI picture)
The rum shelf is not what it was once. Alongside the previous favourites, Indian drinkers are discovering premium and craft rums — proof that the rum story is getting slightly extra subtle. Current Indian spirits protection has highlighted premiumisation and newer Indian names comparable to Brief Story, Maka Zai and Amrut Two Indies. (AI picture)
So, Nationwide Rum Day, welcome to India. We might not have a celebration deliberate. However then once more… we by no means actually wanted one. (AI picture)
