5 min learnNew DelhiAug 27, 2026 11:52 AM IST
Kriti Sanon’s newest commercial for a jewelry model, which was pulled down after social media backlash, has created fairly a furore. Kangana Ranaut had beforehand referred to as the advertisement “intentionally creepy” and now, she has mentioned that the objection was not simply over Kriti’s outfit, however in regards to the total presentation of the pageant within the commercial. In a chat with Doordarshan, Kangana mentioned that Kriti’s bralette was not even the key speaking level, as she was largely upset over how the presentation of the Raksha Bandhan pageant didn’t present any photos of gods, or every other rituals like teeka or dhoop. Within the commercial, Kriti was carrying an ivory bralette-style shirt with an identical cape and a protracted skirt.
‘Who’s stopping Kriti from carrying what she desires?’
When Kangana was requested what she considered Kriti’s assertion of questioning girls’s clothes, she mentioned, “The type of movies we see her in… Who’s stopping her from carrying no matter she desires? Who has ever stopped her? I don’t suppose anybody has bothered about her garments. How can somebody’s ideas be that foolish?”
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Kangana then defined, “Any civilisation’s aesthetic expression is festivals.” She added {that a} pageant like Raksha Bandhan is a “spiritual expression of a civilisation. It has correct guidelines, like a puja has guidelines. The identical approach Raksha Bandhan has these guidelines too.”
‘Her bralette just isn’t even the principle factor’
Kangana was then requested in regards to the commercial being pulled down and if that was due to her, and he or she mentioned, “I feel everybody was shocked and appalled. I feel the bralette was not even the key level there… However the place had been the mother and father? The place is the halwa and poori and photos of gods and teeka, dhoop, deep? Nothing was there.”
She then insisted that such expression of customs is being normalised and “it received’t work.” “Rakhi received’t work with out a teeka. You say aesthetics don’t matter? No, a pageant is an aesthetic expression of a tradition and civilisation. In any other case, why would you could have a pageant?”
Concerning the Krtiti Sanon advert controversy
Kriti Sanon’s commercial for jewelry model GIVA, the place she can also be a strategic investor, went stay just a few days in the past and confirmed Kriti tying a rakhi to her on-screen brother and her pet. The commercial was launched as a Rakhi particular however quickly sufficient, many netizens objected to Kriti’s clothes within the commercial.
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Kriti Sanon advert pulled down by model.
Kangana additionally took to Instagram, and with out naming Kriti or the model, she criticised the commercial and referred to as it “deliberately creepy”. She shared, “It’s a great time to be a lady, our closets are stuffed with number of garments, right this moment’s lady is a worldwide lady, from cocktail clothes to lehenga cholis, denims to saris, bikinis to salwar kameez. From all of the choices which can be accessible to us right this moment why would you tie your brother a Rakhi in your bikini/beneath clothes? The place are all of your styling choices? Ha ha the advert seems to be deliberately creepy.”
Kriti’s response to the backlash
On Tuesday, Kriti additionally responded to the backlash and questioned why girls had been being instructed what to put on. She wrote, “The essence of festivals just isn’t within the garments you put on, it’s within the feelings and which means you maintain for the traditions. Rakshabandhan is a bond of safety. My sister and I tie rakhi to one another. We all know we are able to defend one another a minimum of a brother would have.”
Kriti added, “We pray for one another’s well being, happiness & lengthy life. And for us, this prayer and promise extends to our canine too! In any case, they’re household! Additionally, when will we cease telling girls what to put on?? Ethnic style has developed through the years, however nonetheless a lady’s respect for her tradition is measured with simply her garments!! Tradition & Traditions are in her coronary heart, not in her neckline!”
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Jewelry model pulls down the commercial
On Wednesday, jewelry model GIVA pulled down the commercial and issued a press release saying they didn’t intend to harm anybody’s sentiments. The shared on social media, “We now have the very best regard and deep respect for Indian tradition, traditions and festivals. As a model, we’ve got all the time believed in celebrating these joyous moments with your entire household and this time we wished to increase the love and celebration to our pets. If our current commercial has inadvertently damage the feelings of some segments of society, that was not our intent in any respect. Out of respect, we’ve got withdrawn the mentioned commercial from all media. Want you all of the love & positivity this festive season!”
