Meta has launched a refreshed wordmark for Instagram, that includes a brand new font and styling whereas retaining parts of the unique design. The up to date wordmark is now seen on the high of Instagram’s cellular apps.
Instagram head Adam Mosseri introduced the brand new wordmark in posts on Instagram and Threads, noting that the earlier design had remained unchanged for 10 years and was due for a refresh.
Mosseri describes the brand new wordmark as “cleaner and extra fashionable.” The Design at Instagram web page has additionally shared more details concerning the pondering behind the refreshed wordmark and broader model system.
In line with the design staff, it went by way of tons of of iterations earlier than selecting the brand new model. The refreshed wordmark is meant to mirror the creativity of Instagram’s neighborhood.
