Alongside its announcement of a brand new lineup of Pixel 11 smartphones, Google on Wednesday launched its reply to Apple’s AirTag. At its livestreamed “Made by Google ’26” occasion, the corporate unveiled a brand new product designed for protecting observe of your helpful gadgets: the $29 Google Pixel Tag.
Just like how Apple’s AirTag leverages its community of iPhones to search out misplaced units, the brand new Pixel Tag faucets makes use of Google’s Discover Hub community, which faucets into Android units all over the world. Android customers can add the tag to their telephone’s built-in Android Discover Hub, which is already used to assist customers discover their misplaced Android smartphones and different units, much like Apple’s Discover My.
Helpfully, you possibly can find and ring your Pixel Tag instantly out of your Pixel Watch, too, not simply your telephone.
The place the Pixel Tag differs from AirTag is in its feel and appear.
Apple’s lost-item finder is small, spherical, and engravable; Google opted for a slimmer, elongated system as a substitute. Spec-by-spec, the Pixel Tag is 1.1 inches extensive, in comparison with the AirTag’s 1.26 inches. Because the Pixel Tag is oval-shaped, it’s 1.8 inches excessive from prime to backside. Thickness-wise, the Pixel Tag clocks in at a depth of 0.2 inches, in contrast with the AirTag’s 0.31 inches (which Apple calls its top).
By weight, the 2 opponents are comparable, because the Pixel Tag weighs 0.4 ounces with the battery, and the AirTag is available in at 0.39 oz.
Each are additionally rated IP67 for splash, water, and mud resistance, that means they’ll face up to submersion in a most depth of 1 meter for as much as half-hour.
Taking different cues from AirTag, the Pixel Tag presents connectivity by way of Bluetooth and Extremely Wideband for precision discovering; nonetheless, it doesn’t embrace NFC. Pixel Tag has a built-in speaker that will help you discover the misplaced system when close by, and it’s powered by the user-replaceable CR2032 coin cell battery — the identical utilized by the AirTag. This permits the Pixel Tag to work for roughly a yr earlier than the battery must be changed.
Designed to be hooked up to gadgets like keychains and luggage, the Pixel Tag will price $29 for a one-pack and $99 for a four-pack when it turns into accessible for buy on November 11, 2026.
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