There are a selection of reviews that the efficiency reviews, each for Google Search and the Generative AI options reviews, are displaying a decline in impressions and clicks (AI report doesn’t present clicks) beginning round August twelfth and thirteenth. This looks as if a bug as a result of the drop appears to be tremendous widespread.
Replace, Google has confirmed the difficulty – the story is up to date beneath.
Right here is one chart displaying the Generative AI efficiency report impressions dropping off a cliff:
Listed below are a few of these reviews:
Glenn Gabe wrote on X:
Heads-up, I am listening to from website homeowners a couple of bizarre drop in clicks beginning round 8/12 in GSC that is likely to be a bug. Visibility reporting is steady and analytics reveals no drop. Only a heads-up if you’re seeing a bizarre drop beginning 8/12 however visibility continues to be robust + analytics reveals no drop. Keep tuned.
Juan wrote on Bluesky:
Seeing a decline in impressions within the Generative AI report in GSC since Aug thirteenth/14th. Coincidentally, we appear to hace drop our variety of citations. We surprise if Google modified one thing in AIOs and has not been reported?
Meenka Pandita wrote on LinkedIn:
Anybody else seeing a pointy drop in Google Search Console’s AI impressions round August 12?
I’m seeing nearly each consumer venture present the identical sample: weeks of progress, then a sudden cliff-edge drop inside a few days.
As a result of it’s occurring throughout a number of websites on the similar time.
Right here is Meenka’s chart:
A thread on Google Webmaster Forums says:
In Google Search Console’s Generative AI Options report, I am seeing a really giant lower in impressions previously 2 days (beginning 8/13).
Is anybody else experiencing related, or know of related adjustments made by Google lately?
Right here is that chart:
Dave Good replied to that submit saying:
I’m seeing the same sample throughout a variety of properties, so I believe there’s maybe partial knowledge for some days, slightly than one thing particular to your website / property.
I am going to escalate it, simply to set some expectations, I am unable to give a timeframe of when or even when we’ll hear one thing again, however I am going to be certain that to replace you if I do.
Are you noticing this in each your Search efficiency report and Generative AI efficiency report inside Google Search Console?
Discussion board dialogue at X, Bluesky, LinkedIn and Google Webmaster Forums.
Replace: John Mueller confirmed the difficulty on Bluesky and wrote:
Hello Juan, we’re conscious of this difficulty and dealing on resolving it. That is only a logging difficulty and never consultant of visibility adjustments in Search. We’re including an annotation in Search Console to let of us learn about this within the close to future.
Google added to its data anomalies web page:
August 13 (Generative AI in Search)
A logging error prompted a lower in impressions on the Generative AI efficiency report in Seek for knowledge beginning on August 13, 2026. This difficulty impacts knowledge logging solely and is ongoing.
Replace 2: Google additionally posted this on the info anomalies web page a day later:
August 13 (Uncover and Generative AI in Uncover)
A logging error prompted a lower in clicks and impressions on the Uncover efficiency report for knowledge on August 13, 2026. For properties with entry to Generative AI options in Uncover, this error additionally prompted a lower in reported impressions. This difficulty impacts knowledge logging solely.
