TL;DR
- Two Pixel 11 adverts present the identical mysterious screen-equipped health tracker.
- It resembles a Cost-style health band greater than the Pixel Watch 5 or Fitbit Air.
- There’s no proof but that it’s a brand new Fitbit or Pixel machine, leaving its identification open.
Google’s Pixel 11 launch has already given us loads of {hardware} to speak about, however its promoting could have quietly launched one thing else. A Reddit consumer just lately spotted two Pixel 11 ads displaying the standard telephones and wearables alongside a small, screen-equipped tracker that Google hasn’t recognized.
That alone could be attention-grabbing. However what makes it extra intriguing is that the identical thriller machine seems in a number of YouTube adverts, together with one constructed round Google’s inexperienced Pixel lineup. That makes it more durable to dismiss as an unintended render or some AI-generated advertising and marketing oddity.
The machine itself seems nothing just like the Pixel Watch 5. It has a compact, elongated show that seems to borrow components of the watch’s interface, however its proportions are a lot nearer to a health band. The {hardware} additionally bears some resemblance to the pebble-shaped Fitbit Air, besides the Air is explicitly screenless. Google launched the Air in Could as its $99.99 screen-free wearable for steady well being monitoring.
So, what are we taking a look at?
A Fitbit Cost 7 is one apparent risk. The thriller gadget seems extra like a conventional Cost-style tracker than a smartwatch. However there’s no concrete proof connecting the adverts to a brand new Cost mannequin. Google’s present wearable lineup already spans Pixel Watch and Fitbit Air, with each gadgets feeding information into the Google Health app.
A less expensive Pixel Watch is one other risk, particularly now that the Pixel Watch 5 begins at $399, up from $349 for the earlier era. But it surely’s unlikely that’s what Google is teasing. The machine in these adverts seems designed round health monitoring quite than the broader smartwatch expertise, and squeezing it into the Pixel Watch household would make the product lineup even more durable to clarify.
Then there’s the extra attention-grabbing risk: Google might be contemplating a brand new Pixel-branded health tracker. The adverts present the thriller machine alongside Pixel telephones and watches, and the band attachment seems extra watch-like than the Fitbit Air’s screenless design.
For now, although, that’s all that is: a thriller. Google hasn’t introduced such a tool, and the adverts don’t present a reputation or product particulars. Till Google explains what slipped into its Pixel 11 advertising and marketing, I’d resist calling it a Cost 7, a Pixel Watch A-series, or the rest.
Nonetheless, if that is actual {hardware}, Google has managed to create one heck of a product tease with out truly asserting it.
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