“In response to our commerce estimates, almost 45 tonnes of gold have been imported in August. That is anticipated to come back down by 15% in September,” mentioned Surendra Mehta, nationwide secretary, India Bullion & Jewellers Affiliation.
Additionally Learn: India’s gold rush takes a Dubai detour as UAE shipments soar while rest of world imports fall
Prime Minister Modi reiterated the attraction on September 1, asking Indians to train restraint and keep away from spending unnecessarily on gold. The message comes as the federal government seeks to cut back the import invoice and an increasing present account deficit, whereas encouraging households to carry part of their estimated 31,000 tonnes of idle gold into circulation.
The attraction has solid a shadow over Zaveri Bazaar, the nation’s largest gold buying and selling hub. Jewellers count on customers to more and more alternate outdated jewelry for brand new items slightly than make contemporary purchases.

Previous-gold alternate, which at the moment accounts for about 45-50% of jewellers’ enterprise, might rise to 60-70% throughout the festive season, trade executives mentioned.
Excessive gold costs, volatility and rising warning over discretionary spending are prompting customers to protect money whereas persevering with to take part in festivals and weddings.Additionally Learn: Govt likely discussing import duty cut on gold and silver as high tariffs ‘fail’ to curb imports
“India depends completely on imported gold, making bullion one of many greatest import objects after crude oil. When Indians purchase extra gold, a bigger quantity of international foreign money flows in another country. That may add to the commerce deficit, and when greenback demand is already excessive, put extra strain on the rupee,” mentioned Varghese Alukkas, MD, Jos Alukkas, which has 67 shops in South India.
‘Gold Change’
The shift in direction of exchanges might assist maintain jewelry demand even when contemporary gold purchases average.
“Whereas customers have gotten extra aware about discretionary spending, jewelry continues to carry a singular place in Indian tradition. Festivals, weddings and key life milestones stay deeply cherished events, and jewelry is an integral a part of these celebrations,” mentioned Sandeep Kohli, CEO, Indriya.
“For Indian customers, jewelry is greater than a purchase order; it’s a image of affection and custom. That is why we imagine demand for the class will stay resilient at the same time as spending patterns evolve. We’re additionally witnessing a rising choice for jewelry alternate, with customers exchanging their outdated items for brand new designs and high-value purchases,” he mentioned.
Gold costs are including to the uncertainty. Expectations of a September US Federal Reserve price hike have risen to round 68%, pushing US bond yields and the greenback larger, whereas renewed US-Iran tensions have lifted oil costs and raised issues over persistent inflation, mentioned Vedika Narvekar, analysis analyst – commodities & currencies, Anand Rathi Share and Inventory Brokers.
Gold fell almost 1.8% on Tuesday and slipped under ₹1.5 lakh per 10 grams on the MCX on Wednesday, earlier than recovering round ₹1,000 from the lows, indicating some shopping for curiosity at decrease ranges.
“The main focus now shifts to approaching US labour and inflation knowledge, which will likely be necessary in figuring out the Fed’s subsequent transfer,” Narvekar mentioned. She expects gold to stay risky with a cautious bias within the close to time period.
The instant focus for traders is $4,300 an oz in spot gold. Holding above that stage might help a restoration towards $4,350-4,400, whereas a break under might open the way in which in direction of $4,200-4,220.
On the MCX, ₹1,47,700-1,48,000 is seen as a possible accumulation zone for staggered purchases.