Walmart-owned Flipkart has launched a micro drama providing on its cell app, including quick type leisure content material to its ecommerce platform.
Entrackr has seen the micro drama part reside on the Flipkart app. The corporate has added a Play tab to the underside navigation bar. It consists of Probe for creator content material and Drama for micro dramas.
The Drama part options titles similar to CEO Se Romeo, Contract Marriage, Boss Bahu, Ek Ladki Do Insaan, Elayichi, L, KHEER, Mr Aditi, Nakli Pati Asli Crorepati and Ishq Ibadat. The content material is offered throughout genres similar to drama, motion and comedy.
The app additionally options performances from actors similar to Anupam Kher, Rasika Dugal and Mandira Bedi, amongst others. Flipkart describes the providing as quick tales designed for customers to look at throughout transient gaps of their day.
The micro drama providing is at the moment out there on the Flipkart cell app. Customers can entry it by way of the Play icon and choose the Drama part.
Moneycontrol, which first reported the event, mentioned Flipkart has partnered with Terribly Tiny Tales (TTT), Pratilipi and others to supply content material. The report additionally mentioned Flipkart would characteristic content material from Pinkvilla, which it acquired in 2025.
Flipkart’s entry comes amid rising competitors in India’s micro drama market. Kuku Applied sciences’ Kuku TV, ShareChat’s Fast TV, EloElo’s StoryTV and EloTV are among the many direct opponents. Mainstream leisure gamers similar to Yash Raj Movies and Solar TV Community have additionally not too long ago announced a foray into micro drama creation, whereas early entrants similar to Pocket FM have exited the area.
For Flipkart, the transfer provides an leisure layer to its app and creates one other avenue for person engagement and promoting. Moneycontrol had reported that the corporate may discover model integrations and product placements by way of the format.
