The GPU market could possibly be heading towards one other troublesome interval, and this time, finances consumers might really feel the impression essentially the most. PC Accomplice Group, the corporate behind graphics card manufacturers together with Zotac, Inno3D, Manli and Sapphire, has warned that entry-level graphics playing cards may face a lot tighter provide through the second half of 2026.
The corporate expects graphics card availability to say no additional as reminiscence prices proceed to rise. This might put further stress on producers and ultimately push retail costs greater. What makes the warning notably regarding is that PC Accomplice Group expects entry-level GPUs to face “much more extreme shortages”.
With fewer playing cards accessible, their common promoting costs may enhance additional. Funds graphics playing cards have up to now been much less affected than higher-end fashions as a result of they typically use much less graphics reminiscence, however that benefit might not final for much longer.
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Costs appropriate as of July tenth, 2026.
Present state of the GPU market
The wider GPU market is already coping with vital worth will increase. Rising reminiscence prices have pushed producers to regulate their pricing a number of occasions, whereas demand for AI {hardware} continues to place stress on the reminiscence provide chain.
PC Accomplice Group’s personal gross sales figures additionally present that greater costs are affecting demand. Its manufacturers, together with Zotac, Inno3D and Manli, noticed unit shipments fall 18.4% through the first half of 2026, though their common promoting worth elevated by 10.7% yr over yr.
Apparently, business analyst Jon Peddie has a different view of the broader market. In response to his knowledge, 11.82 million add-in-board graphics playing cards had been offered in Q1 2026, in contrast with 9.25 million throughout the identical quarter in 2025. That’s a 28% enhance in items. Nevertheless, the quantity prospects are spending has additionally elevated sharply. AIB gross sales rose from $6.18 billion to $10.85 billion throughout the identical interval, representing a 76% enhance.
For PC builders on a decent finances, the scenario may develop into notably irritating. Entry-level GPUs have historically offered an reasonably priced method to construct a gaming PC, however one other spherical of worth will increase and provide issues may make these playing cards significantly more durable to seek out at affordable costs.
