3 min learnNew DelhiAug 11, 2026 10:21 AM IST
A stunt by a used-car platform involving a branded boat on a flooded Gurgaon highway landed the corporate a Rs 50,000 challan, however the boat was quickly utilized by stranded commuters, prompting a web-based debate over town’s waterlogging and infrastructure.
An government of Cars24 revealed that the advantageous was linked to the usage of a branded boat on a waterlogged highway. Prachi Sharma mentioned the corporate had deployed a Cars24-branded blue boat highway as a joke concerning the metropolis’s waterlogging during the monsoon.
“₹50,000. That’s what it price us to interrupt the legislation in Gurgaon final week. The crime: a ship. The situation: a highway. The highway: a river. We put a Cars24 boat within the water as a joke concerning the rain. The challan arrived in seconds. The flooding has been arriving for years, and has by no means price anybody something,” Sharma wrote in a LinkedIn publish.
‘Can pay the challan once more’
She additionally shared an image of 4 folks rowing the blue boat, with “Cars24” written on its facet, by way of a waterlogged highway. “Folks began getting in to get house as a result of rowing was the quickest means throughout,” she wrote, including, “A joke stops being humorous the second it turns into a commute.”
Sharma mentioned Cars24 had already paid for the boat.
“We pays the challan once more (if we’re required to take the boat out this week as nicely, to assist folks apparently). Nonetheless ready for somebody to be billed for the water and sincerely hoping this does seize the fitting eyeballs,” she wrote.
‘A touchdown price’
Sharma’s publish shortly gained traction, drawing a wave of reactions.
“The boat might have been the headline, however the actual story is that folks discovered it helpful. When a joke begins fixing an actual drawback, it says extra concerning the infrastructure than the marketing campaign itself,” a person wrote.
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“I imagine the explanation of challan be that nobody is carrying Life Jackets on boat. That’s obligatory for any boat rides,” one other person commented.
“Think about challan a touchdown price of this good advertising and marketing marketing campaign. These are the marketing campaign which Increase the usual of a model,” a 3rd person chimed in.
