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Canon continues to dominate international digital camera gross sales market share in response to the most recent Nikkei Trade Map. Not like different gross sales information we usually see that solely covers Japan, the Nikkei report is international gross sales.
In 2025 Canon bought 4.5 million cameras which is a forty five.7% marketshare. That is a rise of two.5% over 2024. Canon additionally shipped 1 million extra cameras in 2025 when in comparison with 2024. Canon has maintained an almost 50% marketshare for so long as this website has been round.
Cameras just like the EOS R50, EOS R10, EOS R7 and EOS R6 Mark III proceed to promote in large numbers.
Whole Marketshare & Unit Gross sales
Market share (%)
2023
2024
2025
Unit shipments (thousands and thousands)
2023
2024
2025
A New Large 3
The times of Canon vs Nikon being 75% of the market have handed and now we have a brand new entrant into the highest 3. Canon and Sony have about 70% mixed market share now, however #3 is not Nikon.
FujiFilm has battled its method into the highest 3 with almost 12% marketshare. They’ve doubled their marketshare in two quick years. It should not come as a lot of a shock, as they proceed to make highly desirable cameras.
Sony has maintained their 25% marketshare, which is the place they’ve been for variety of years. Whereas they proceed to slowly improve unit gross sales, they haven’t been in a position to take a chunk out of Canon’s domination of the market.
Nikon & Panasonic
Issues should not trying good for Nikon based mostly on these numbers. I do not bear in mind a time when Nikon was under 10% marketshare, they usually’re nonetheless dropping.
Is Panasonic going to be the following firm to take a chunk out of their gross sales? It appears to be like like Panasonic has increased unit sales by about 65% in simply two years. Whereas they’ve solely elevated their marketshare by about 1%, they’re transferring in the best path.
Is Nikon on monitor to turn out to be solely owned by EssilorLuxottica, promoting nothing however eyeglass lenses? That sounds absurd, however with every passing 12 months, it turns into rather less so.
Ricoh & OM Digital
Ricoh has a large success with their GR series of compact cameras and I think about that is what makes up most of their 210,000 cameras shipped. The GRIV stays on high gross sales lists everywhere in the world, so they need to be leaning into its success and transfer on from the DSLR dream.
They may additionally do effectively embracing the Pentax 17 concept.
OM Digital continues to plug together with a loyal buyer base. Not a lot has modified in unit gross sales or marketshare, however they proceed to make cameras and lenses for a sure demographic that loves their merchandise.
Backside Line
Canon continues to dominate the market doing issues their method. They proceed to innovate in an business the place innovation has “peaked”.
There would be the “however Canon sells plenty of entry-level cameras” prefer it’s a foul factor from some pundits on the market. After all they’ll promote extra quantity of extra inexpensive digital camera our bodies, similar to another business with price-segmented product traces.
Right here we’re, one other 12 months and extra of the identical. For Canon, I feel that is greater than okay.
