It’s been an excellent yr to be BTS.
After beginning off 2026 with handwritten letters to a few of their most devoted followers, confirming their imminent comeback, the biggest band in the world dropped Arirang, their feverishly anticipated fifth studio album, in March, getting into the Billboard charts at No. 1 and handily setting a report for the very best gross sales week for a bunch in over a decade.
Quickly after, the band members launched into their blockbuster Arirang world tour, taking part in to sold-out stadiums all around the world. And simply two weeks in the past, they as soon as once more dominated headlines, asserting that they gained’t submit music to subsequent yr’s Grammys, following the Recording Academy’s controversial announcement that it will embrace an Asian pop music efficiency class. However regardless of a busy yr for OT7, the members—RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook—have additionally managed to pursue their very own initiatives, flaunting the distinctiveness that has all the time endeared followers to the group.
Courtesy of Champion
At this time, V broadcasts his world partnership with the enduring American sportswear model Champion, in a marketing campaign referred to as “True Champion” that the corporate says highlights personalities shaping modern tradition by means of their “originality, perspective and enduring impression.”
The singer calls the model “a pure match,” with the values of the marketing campaign personally resonating with him. “To me, being a ‘True Champion’ isn’t about attempting to turn out to be somebody particular,” he says. “Simply don’t strive too laborious to be another person. I believe the extra you keep true to your self, the extra assured you’ll turn out to be.”
V—who has been immersed within the vogue world by means of his presence at trade occasions and work with luxurious manufacturers—says partnering with Champion is completely in keeping with his life off responsibility.
