BTS’s V on his new Champion campaign: ‘My style is pretty instinctive’

It has been yr to be BTS.

After beginning off 2026 with handwritten letters to a few of their most devoted followers, confirming their imminent comeback, the largest band on this planet dropped Arirang, their feverishly anticipated fifth studio album, in March, coming into the Billboard charts at No. 1 and handily setting a document for the best gross sales week for a bunch in over a decade.

Quickly after, the band members launched into their blockbuster Arirang world tour, taking part in to sold-out stadiums everywhere in the world. And simply two weeks in the past, they as soon as once more dominated headlines, saying that they gained’t submit music to subsequent yr’s Grammys, following the Recording Academy’s controversial announcement that it might embrace an Asian pop music efficiency class. However regardless of a busy yr for OT7, the members—RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook—have additionally managed to pursue their very own tasks, flaunting the distinctiveness that has all the time endeared followers to the group.

Image may contain Jungkook Couch Furniture Person Sitting Clothing Pants Teen Home Decor Face and Head

Courtesy of Champion

As we speak, V declares his world partnership with the long-lasting American sportswear model Champion, in a marketing campaign known as “True Champion” that the corporate says highlights personalities shaping modern tradition via their “originality, perspective and enduring impression.”

The singer calls the model “a pure match,” with the values of the marketing campaign personally resonating with him. “To me, being a ‘True Champion’ isn’t about making an attempt to turn into somebody particular,” he says. “Simply don’t strive too laborious to be another person. I feel the extra you keep true to your self, the extra assured you’ll turn into.”

V—who has been immersed within the trend world via his presence at business occasions and work with luxurious manufacturers—says partnering with Champion is completely in keeping with his life off obligation.

Image may contain Jungkook Face Head Person Photography Portrait Couch Furniture Apple Food Fruit and Plant

Courtesy of Champion

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