The Bharatiya Janata Social gathering’s organisational revamp has introduced together with it an apparently new social media push. Since Deepak Mhaskey took over because the social media convener, the political narrative on the web is flooded with memes, satirical and humorous posts — all both furthering the BJP’s messaging or opposing that of the Congress. The get together’s regional ambitions have additionally been accommodated, with handles of state items actively and aggressively collaborating within the renewed social media push.
The X accounts of a number of BJP state items have been quoting, tagging, and reposting one another. These messages targeted on memes, satire, and humour. Clips from Bollywood and Hollywood movies are getting used to focus on the Congress and Rahul Gandhi. This coordinated marketing campaign has resulted in a social media frenzy, making it evident that the get together has opted for aggression to disseminate its narrative.
Fastened it! https://t.co/c4yYFwf092 pic.twitter.com/s3UpofCy5I
— BJP Goa (@BJP4Goa) August 25, 2026
The meme fest began simply days after Mhaskey changed Amit Malviya, the BJP’s social media mainstay for over 11 years. Preeti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav have been additionally added to the crew as co-conveners to lend it extra weight.
Har Har Mahadev ..🔥 https://t.co/HZfKp9nSUa
— BJP Goa (@BJP4Goa) August 28, 2026
A number of of the get together’s state unit handles are pushing the ‘Dimagi Naxal’ narrative, which was coined by Prime Minister Narendra Modi. They’re additionally trying to neutralise Rahul Gandhi’s ‘Smash The Patriarchy’ pitch.
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Nothing New In Technique: BJP Sources
The get together’s sources, nonetheless, stated there may be nothing new to the get together’s social media technique. They stated the get together’s core perception system has and can stay unchanged. They added that innovation might be led to in technique, however there might be no change within the system’s functioning.
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The get together sources additional stated this method has advanced over an extended time frame and has turn into institutionalised. The social media cell shouldn’t be a shadow of any particular person however displays the get together’s pondering, they stated.
कलाई पर सजा स्नेह का पवित्र धागा, चेहरे पर मासूम मुस्कान! ❤️
रक्षाबंधन पर नन्हीं बेटियों ने प्रधानमंत्री श्री @narendramodi को राखी बांधी, तो माहौल खुशियों और अपनत्व से भर गया।
बच्चों संग Hi5, हंसी-मजाक और आशीर्वाद… स्नेह और अपनेपन का यह रिश्ता वाकई अनमोल है। 🥹 pic.twitter.com/UF6GQzSXFE
— BJP Delhi (@BJP4Delhi) August 28, 2026
Who leaked this inner dialog between the Congress IT Cell and the Dimaagi Naxals? 😡 pic.twitter.com/h2Qr7RRTxg
— BJP Goa (@BJP4Goa) August 28, 2026
The ‘Dimagi Naxal’ Narrative
PM Modi used the time period “Dimagi Naxals” on August 15. Following this, the Kerala Congress attacked the BJP. It was then determined that the BJP would reply aggressively to the Congress onslaughts.
To this finish, a coordinated marketing campaign was launched, deploying state items. BJP state items began reacting to and cross-sharing one another’s posts. Steadily, it took the type of an natural marketing campaign.
The BJP usually focuses on Instagram and different platforms. Nevertheless, it has now determined to completely utilise X, because it would not need the primary platform for political discourse to be undefended.
Teen Bhai, Teeno Tabahi 🔥
The worst nightmare for the Dimagi Naxal ecosystem! @BJP4Karnataka@BJP4Goa pic.twitter.com/JBqTjSHyJ6
— BJP Jammu & Kashmir (@BJP4JnK) August 26, 2026
Smash The Patriarchy Push
Rahul Gandhi launched the slogan “Smash the Patriarchy” in Pune final month. To counter it, the BJP determined to reveal what it calls the Congress chief’s “double requirements”. It used memes for this political objective.
In keeping with BJP sources, this is not the primary time the get together has adopted this technique. The truth is, the BJP has been utilizing it for during the last 10 years. It is gaining extra consideration now due to the change in management of the social media cell.
A BJP chief stated the get together tailors its technique based on the state of affairs at hand.
This chief additionally believes that Amit Malviya’s departure because the social media chief will diminish the get together’s aggression. However the get together has been following sure pointers for the reason that inception of its social media cell, and they’ll proceed to take action.
A key directive is that the get together won’t resort to below-the-belt assaults just like the Congress, the chief stated. The get together will assault its opponents sharply via humour and satire, however there might be no indecent posts, the chief added.
