
Turning Cody Rhodes full blown heel might be an costly resolution that’d value WWE “hundreds of thousands and hundreds of thousands of {dollars}”, in accordance with WrestleVotes. The web site was requested throughout a Q&A to debate Cody’s heelish edge when warring with Randy Orton at Sunday Night’s Main Event in Atlanta over the weekend.
At state of play in September 2026, WrestleVotes do not count on an excessive amount of to vary concerning Rhodes, and there is a easy purpose for that: He stays one of many greatest merchandise sellers as a babyface, and WWE/TKO is not eager to rock that boat while money remains to be pouring into tills.
“The story ought to come first, however that’s not how they give it some thought”, WrestleVotes added.
Persevering with, they mentioned {that a} full on villainous streak is not “on the playing cards” for Cody going forwards. Nonetheless, he may effectively combine issues up a bit by displaying extra of the violent tendencies he did vs. Orton at SNME. Randy bled closely as Rhodes rained punches and weapon photographs down on him. Then, Cody began to melt and have a change of coronary heart as his previous mentor begged for mercy.
One low blow and RKO later, we had a winner. This wasn’t essentially something new for Rhodes, because he’s teased going heel before ‘seeing the light’ before, so it was extra of a continuation than any contemporary character growth.
Briefly, it might be a shock if WWE went all in on heel Cody while his merch remains to be flying off retailer cabinets and filling firm pockets. As WrestleVotes says: “The analytics matter”.