Apple is all set to launch its highly anticipated phone lineup next month in September 2026. Alongside several physical products, it is likely that Apple will finally take its AI-powered Siri out of beta. Down below, we go over the products Apple is expected to announce during its September event.
iPhone 18 Pro
The first device on the list is the iPhone 18 Pro, which is rumoured to arrive with a design largely similar to its predecessor. Reports suggest that the smartphone could feature a comparatively smaller Dynamic Island, along with an upgraded wide camera with variable aperture, allowing users to have better control over lighting and background blur. The iPhone 18 Pro is expected to be powered by Apple’s A20 Pro chip, paired with the new C2 modem and N2 network chip. On the display front, the flagship smartphone is tipped to feature an upgraded LTPO OLED panel and could also arrive in a new Dark Cherry colour option.
iPhone 18 Pro Max
Next on the list is the highly anticipated iPhone 18 Pro Max. The smartphone is rumoured to be slightly thicker than its predecessor, with the increased thickness reportedly making room for a larger battery. Apart from this, both Pro models are expected to share a similar design and most of the specifications.
iPhone 18 Pro and iPhone 18 Pro Max: Expected prices
The iPhone 18 Pro and iPhone 18 Pro Max are expected to launch with price hikes of $100 and $200, respectively, compared to the iPhone 17 Pro and iPhone 17 Pro Max. Apple increased the base prices of some Mac and iPad models during its previous announcements, and reports suggest the company could introduce similar price revisions for its flagship iPhone lineup this September.
Foldable iPhone
At last, Apple is rumoured to launch its long-awaited foldable iPhone, which is expected to carry “iPhone Ultra” branding. The ultra-premium smartphone is tipped to feature a 5.5-inch outer display and a 7.8-inch inner foldable display with a 4:3 aspect ratio. The foldable iPhone is expected to be priced between $2,000 and $2,500.
Apple Watch Series 12 and Apple Watch Ultra 4
The Cupertino-based tech giant is also expected to refresh its smartwatch lineup with the launch of the Apple Watch Series 12 and Apple Watch Ultra 4. Both wearables are expected to feature upgraded chipsets, improved battery life, and enhanced health sensors.
What else is on the table?
New AirPods – possibly sporting cameras – could make an appearance, as well as new, slightly updated Mac computers and MacBooks, but this is more likely to happen weeks or even months after the early-September presentation, at about the same time when lower-profile products like the updated HomePod series are set to become available.
