New Delhi:
Akshay Kumar discovered himself in a humorous state of affairs at a latest media occasion when a journalist introduced up the Kesar controversy. The remark was linked to the continuing dialogue round Shah Rukh Khan, Ajay Devgn and Tiger Shroff’s Vimal Elaichi marketing campaign.
Akshay was as soon as a part of the marketing campaign however give up the model after dealing with criticism. The most recent amusing incident occurred throughout an Acer promotional occasion, the place Akshay was launched as the corporate’s new model ambassador.
A video from the occasion is now circulating on-line, exhibiting a feminine journalist asking, “Sab kesar bech rahe hain, aap Acer bech rahe hain? (Everyone seems to be promoting kesar, while you’re promoting Acer?)” Akshay didn’t give a direct reply, however he merely laughed on the surprising remark.
The second got here days after Shah Rukh Khan, Ajay Devgn and Tiger Shroff acquired notices from the Maharashtra Meals and Drug Administration (FDA) over their look within the Vimal Elaichi commercial.
Maharashtra FDA Commissioner Tukaram Mundhe defined to PTI that firms weren’t the one ones to be held answerable for deceptive ads. The principles underneath the Meals Security and Requirements Laws additionally cowl ads and false or deceptive claims.
If an advertiser is discovered breaking these guidelines, the authorities can ship a discover and ask them to clarify their actions earlier than additional steps are taken.
Mundhe additionally made it clear that everybody concerned within the chain is accountable. This may embody individuals who promote, retailer, course of or manufacture a product.
