Kriti Sanon’s newest Raksha Bandhan commercial has sparked a debate on social media, with viewers divided over its styling and artistic therapy of the competition. Actress Suzanne Bernert has now publicly criticised the marketing campaign, arguing that the commercial doesn’t seize the sentiment related to Raksha Bandhan. Suzanne’s feedback grew to become extra pointed after a consumer responded to her publish. Addressing the broader dialog round vogue, alternative and girls’s empowerment, the actress criticised what she described because the presentation of showing clothes as a logo of empowerment.The commercial, created for jewelry model Giva, options Kriti in a recent festive ensemble whereas incorporating parts of the standard celebration. Suzanne shared her response on X, questioning whether or not the visible therapy was acceptable for a competition with deep cultural and emotional significance.
Suzanne Bernert reacts to Kriti Sanon’s Raksha Bandhan commercial
Bernert, who grew up in Germany, posted her response on X, describing the marketing campaign as tone-deaf regardless of her personal liberal outlook. “Even from my ‘liberal, grown up in Germany’ mindset that is approach off. It is an exquisite competition with deep which means. This appears to be like like ‘Chalo, let’s go get together’,” she wrote.The tweet drew replies, together with from somebody who felt her remark undermined a lady’s proper to decorate as she pleases whatever the event. Bernert did not again down, responding, “Carrying much less garments being offered as empowerment was one of many largest disservices performed to girls.” She added context to her personal stance on the competition too, noting, “I’ve tied rakhi not dressed up. I believe no matter is snug. However that is an advert! Influencing kids.“
Contained in the Raksha Bandhan 2026 marketing campaign that sparked the row
The business exhibits Kriti Sanon dressed to nines, in an ivory-toned, Indo-Western outfit that includes a bralette-style shirt layered with a cape and a draped skirt. Although positioned as a festive look, the outfit did not sit nicely with a bit of viewers, who felt it clashed with the sentiment usually related to Raksha Bandhan.Including to the chatter is a scene the place Kriti’s pet canine barks at her mid-ritual, prompting her to tie it a rakhi as nicely, folding the pet into the household celebration. That second alone grew to become a topic of debate, separate from the outfit criticism altogether.
Kangana Ranaut escalates the talk
The controversy picked up additional steam after Kangana Ranaut added her voice to it through an Instagram Story. The actor-politician did not mince phrases, describing the advert’s styling as “deliberately creepy.” Kangana argued that fashionable wardrobes give girls no scarcity of choices, from lehengas to robes to on a regular basis Indian put on and questioned why an outfit resembling loungewear or innerwear was chosen particularly for a second meant to have a good time a sibling bond. Her remarks added political and cultural weight to an issue that was already gaining traction, pulling much more consideration towards the marketing campaign.
Backlash over Kriti Sanon’s Raksha Bandhan commercial retains rising
Reactions to the advert have ranged from delicate disapproval to outright anger. A bit of social media customers felt the model had trivialised a competition rooted in custom, whereas others took direct intention at GIVA’s inventive decisions, with phrases like “sick” and “shameful” doing the rounds within the feedback.The controversy gained additional traction after Kangana Ranaut posted about it on her Instagram Tales, calling the outfit “deliberately creepy” and questioning why, given what number of styling choices exist at the moment, this specific look was chosen for a rakhi-tying second. As of now, Kriti Sanon hasn’t issued any response to the criticism.
What’s subsequent for Kriti Sanon?
Away from the advert controversy, Kriti Sanon was most not too long ago featured in ‘Cocktail 2’, the Homi Adajania-directed multi-starrer that launched on June 19, 2026 with Shahid Kapoor and Rashmika Mandanna.
