After launching the Curvv Series X EV, Tata has now launched Curvv Collection X petrol and diesel variants. Costs begin at Rs 9.99 lakh (ex-showroom), with the brand new Pure X+ priced from Rs 11.79 lakh and Artistic X+ from Rs 12.91 lakh.
ICE Curvv Collection X Begins At Rs 9.99 Lakh
Entry-level Sensible X with the 1.2-litre Revotron turbo-petrol engine and guide gearbox is priced at Rs 9.99 lakh. It will get R-Consolation seats with passive air flow, 17-inch aero-style wheels, flush door handles, a number of drive modes, rear armrest and a digital instrument cluster. Six airbags, ESP and ABS with EBD are commonplace.
Pure X begins at Rs 10.99 lakh and provides a ten.25-inch Harman infotainment system with wi-fi Android Auto and Apple CarPlay, six audio system, computerized local weather management, cruise management, push-button begin, auto-folding ORVMs and rear AC vents. Pure X+ prices Rs 11.79 lakh and provides Oyster White leatherette upholstery and 17-inch diamond-cut alloy wheels. A DARK model of Pure X+ is out there from Rs 11.99 lakh.
Artistic X+ Brings Extra Premium Options
Artistic X+ is priced from Rs 12.91 lakh and considerably expands the gear checklist. It will get a voice-assisted panoramic sunroof, 18-inch diamond-cut alloy wheels and a 360-degree 3D surround-view digital camera with blind-view monitor.
Inside, there are twin 10.25-inch screens for infotainment and instrumentation, with navigation obtainable on the digital cockpit. TPMS, computerized headlamps, rain-sensing wipers, reclining rear seats and an illuminated cooled glovebox are additionally included.
Greater Completed X and Completed X+ variants convey Stage 2 ADAS, ventilated entrance seats, ambient lighting and a six-way powered driver’s seat. Completed X+ moreover will get a gesture-controlled powered tailgate. Different premium gear features a 12.3-inch Harman infotainment system, nine-speaker JBL audio, dual-zone local weather management, air air purifier, wi-fi charging, iRA related expertise, Alexa integration and an digital parking brake with Auto Maintain.
Curvv EV Collection X Was Launched Earlier
Tata’s Collection X technique isn’t fully new. Curvv.ev obtained its Collection X lineup in Could 2026, with Completed X 55 initially launched at Rs 16.99 lakh, Empowered X 55 at Rs 19.19 lakh and Empowered X 55 DARK at Rs 19.49 lakh. These costs have subsequently elevated by Rs 20,000. Curvv.ev Completed X 55 at present prices Rs 17.19 lakh, Empowered X 55 is at Rs 19.39 lakh and Empowered X 55 DARK prices Rs 19.69 lakh.
Festive Season Push For Curvv
Curvv entered the market with the excellence of bringing the SUV-coupe physique type to a comparatively accessible value level. Nevertheless, gross sales knowledge signifies that sustaining its preliminary momentum has proved difficult.
Curvv, together with ICE and EV variations, recorded gross sales of 18,455 items in the course of the 12-month interval from August 2025 to July 2026. This compares to 44,296 items in the course of the corresponding year-ago durations, representing a decline of 58.34%.
Collection X due to this fact arrives as greater than a brand new version. Tata is successfully remodeling the worth equation, notably throughout the Rs 11 lakh to Rs 15 lakh vary, the place Pure X, Pure X+ and Artistic X+ convey a number of options that consumers usually affiliate with greater variants.
With the festive season approaching, the expanded Collection X vary offers Tata one other alternative to convey Curvv again into consideration amongst mid-size SUV consumers. Whether or not the mixture of revised pricing and richer gear can reverse the current gross sales development will turn into clearer over the approaching months.
