Spotify has had an eventful few weeks. On July 28, the streaming service started rolling out the newest instalment of its international Fan Life campaign, which celebrates the rituals and communities constructed round music fandom. The marketing campaign options “Actual-Life Superfans” and focuses on the stay live performance expertise.
Two days later, Spotify introduced Running Mode, a brand new personalised expertise for Premium customers that creates working periods based mostly on components together with exercise kind, length, music preferences and beats per minute.
In opposition to this backdrop, YouGov BrandIndex information reveals Spotify recording notable enhancements in each Advert Consciousness and Buy Intent.
Spotify’s Advert Consciousness rebounds
Spotify’s Advert Consciousness rating – which tracks whether or not customers have seen or heard an commercial for a model up to now two weeks – dipped barely in mid-July earlier than rebounding across the rollout of the Fan Life marketing campaign.
The metric was comparatively robust initially of the month, reaching 25.5% on July 4, earlier than declining barely by means of mid-July to twenty.8% on July 27, its lowest level in the course of the interval analyzed.
