Fortis Healthcare and Takeda India have launched ‘Mission Dengue Free India’, a nationwide illness consciousness marketing campaign aimed toward strengthening group consciousness, selling preventive well being practices and inspiring early recognition of dengue signs.
In keeping with the Nationwide Centre for Vector Borne Illness Management (NCVBDC), India reported greater than 1.13 lakh dengue instances in 2025. Specialists recommend the precise burden could also be greater, as many sufferers could not search remedy at medical amenities.
India continues to account for practically one-third of the worldwide dengue burden, with seasonal outbreaks putting further strain on healthcare methods throughout the monsoon. Regardless of advances in analysis and remedy, gaps stay in consciousness round prevention, early symptom recognition and well timed medical intervention.
Recognising the necessity to transfer past remedy in direction of prevention, Fortis Healthcare and Takeda India have come collectively to drive a large-scale, evidence-based public consciousness initiative that empowers people and communities with credible scientific info on dengue prevention and administration.
The marketing campaign brings collectively Fortis Healthcare’s in depth medical experience and nationwide hospital community with Takeda’s international scientific experience in dengue prevention and public well being training, making a collaborative platform centered on bettering well being literacy and strengthening group preparedness.
As a part of the marketing campaign, Fortis Healthcare and Takeda India will roll out a sequence of physician-led consciousness initiatives throughout chosen Fortis hospitals and communities. These will embody academic classes for Resident Welfare Associations (RWAs), faculties, schools and corporates, expert-led public talks, doctor-authored articles, digital consciousness campaigns, academic video podcasts, social media initiatives, hospital-based consciousness programmes throughout the dengue season and devoted digital sources. These initiatives will assist people recognise signs early, undertake preventive measures and search well timed medical care.
The marketing campaign is designed to assist the World Well being Group’s built-in method to dengue prevention, which mixes group training, vector management, well timed analysis, applicable case administration and, the place related and per relevant nationwide suggestions, vaccination to cut back the burden of the illness.
Anil Vinayak, Group COO, Fortis Healthcare, stated, “At Fortis Healthcare, we imagine our duty extends past treating sickness to empowering communities with the information they should keep wholesome. Dengue stays a major public well being concern in India, however higher consciousness and well timed motion may help cut back the danger of an infection and critical sickness. Via ‘Mission Dengue Free India’, an initiative in collaboration with Takeda, we intention to equip people and households with credible, evidence-based info that promotes preventive practices, early recognition of signs and well timed medical care. Such collaborations can broaden the attain of public well being training, encourage group participation and assist sustained dengue-prevention efforts.”
Ted Kim, Nation Head – India, Takeda Biopharmaceuticals, stated, “At Takeda, we imagine tackling dengue requires collective motion throughout all sectors. Constructing on our international expertise in dengue prevention and public well being training and Fortis Healthcare’s trusted medical management, we intention to strengthen illness consciousness, encourage preventive behaviours, and assist India’s efforts to cut back the burden of dengue by means of training, preparedness and collaboration.”
The collaboration has been facilitated with the assist of Mitsui & Co., which performed an instrumental function in bringing collectively Fortis Healthcare and Takeda India. The partnership displays a shared imaginative and prescient of fostering modern collaborations that contribute to improved public well being outcomes by means of training and group engagement.
As India continues to witness recurring dengue outbreaks, each organisations imagine hospitals have a important function to play past medical care by strengthening public consciousness, bettering well being literacy, and supporting preventive healthcare. ‘Mission Dengue Free India’ represents an essential step in direction of constructing better-informed communities and enhancing preparedness towards dengue by means of sustained, collaborative motion.
