Some followers really feel that they introduced it upon themselves.
Koreaboo
Regardless of some members of BTS beforehand being very vocal about their dislike of generative AI, the group lately signed a model endorsement cope with Google to advertise its Gemini AI assistant— a transfer that instantly invited criticism from their very own fanbase.
BTS’s Latest Brand Activity Sparks Major Controversy And Backlash
Other than this endorsement, the members have both talked about utilizing generative AI of their private lives or posted AI-generated content material on social media, additional inviting criticism.
BTS V’s Social Media Activity Sparks Backlash— BLACKPINK’s Jennie And aespa Dragged In
The rising conflicting emotions in BTS’s fanbase relating to generative AI are plain. And a few of these followers really feel that these direct and oblique endorsements have already began biting them again.
Not too long ago, a fan posted an AI-generated video that includes Jimin, which was apparently part of a complete fictional sequence created by a TikTok person. The clip revealed a cliched storyline of Jimin falling in love with a fan at a live performance.
على سيرة ai لقيت مسلسل يخرع على تك كانه جيمين صدق 😭😭😭 pic.twitter.com/Td5JvPwKsR
— kiki (@Mjp_qh) September 3, 2026
Whereas most followers discovered the content material “cringey” and embarrassing, a lot of them additionally felt that BTS had opened the floodgates with their very own actions, and therefore, followers didn’t have any proper to ask others to cease utilizing the members’ likenesses to feed into AI.
my nation simply suffered the worst local weather change impact that AI knowledge facilities straight contributed to. BTS can definitely deal with a little bit of cringe. that is their doing. https://t.co/0rTJKqv4Qr
— a (@nutkoya) September 4, 2026
I often can be so disgusted however BTS themselves is monetizing off using generative AI so that is on them. https://t.co/Fkb63s45lS
— april – disillusioned fan (@sopesimp13) September 3, 2026
that is so scary but when theyre completely satisfied to advertise AI for a fats cheque from google then.. i assume its honest recreation https://t.co/5lnxg6Sf4V
— 🍉 liv⁷, *whomp whomp* (@flwrboykoo) September 4, 2026
@BTS_twt last reply do you continue to actually wanna push by with that genai collab???? https://t.co/pzTmS9I8r9
— lulu⁷ | hoe namjun brainrot (@was_nikolikha) September 4, 2026
my solely concern now could be the hurt this has on atmosphere and never how they’re feeding tannies to ai and ruining fan areas as a result of thats on bts https://t.co/J0ykQs988q
— m ♡ (@peakboytae) September 4, 2026
that is pathetic af, but when BTS is endorsing ai what can we are saying 🤷🏽♀️ https://t.co/aAjBwhXnvB
— BlackTheyFly (@sevenpointsstar) September 4, 2026
we’re dropping water for this shit however we cant even say shit as a result of bts been selling AI so thats on them https://t.co/GjYLuREW91
— mel (@hyyhjeons) September 3, 2026
You’ll be able to learn extra about BTS’s modified stance on generative AI right here:
BTS’s Suga Flamed For Controversial Take On Using AI For Music
