Bengaluru entrepreneurs Kushal Reddy and Chahak Jain have turned an unsuccessful meals enterprise right into a reported Rs 2 crore income enterprise in simply 10 months, after altering their enterprise mannequin and utilizing Instagram to construct an viewers earlier than their first burger was offered.
The journey started with a Rs 4 lakh funding in a cloud kitchen in Bengaluru. The enterprise, nonetheless, struggled to draw sufficient orders. Excessive commissions charged by meals supply platforms, promoting prices and an absence of direct orders put stress on the enterprise, finally forcing the founders to close it down.
As an alternative of giving up, Reddy and Jain determined to attempt a distinct strategy. They launched Kried, a fried-food model constructed round a meals truck in Bengaluru’s JP Nagar.
The second try was not merely about altering the kitchen. The founders additionally modified how they marketed the enterprise. Whereas the meals truck was being constructed, Chahak documented the method on Instagram, sharing their journey of beginning a meals truck in Bengaluru.
Meet Kushal Reddy & Chahak Jain.
They invested ₹4 lakh right into a cloud kitchen in Bengaluru.
It failed.
Zomato/Swiggy commissions, costly advertisements and low direct orders killed the enterprise.
In order that they began once more.
They launched Kried, a fried-chicken burger meals truck.
Earlier than… pic.twitter.com/e3jevufBVn
— Pratham (@CapitalLens_) September 1, 2026
The content material started attracting consideration on-line. In line with studies, Kried had greater than 5,000 Instagram followers even earlier than the truck served its first burger.
When Kried opened in September 2025, greater than 100 clients reportedly turned up on the primary day. The enterprise recorded round Rs 30,000 in gross sales throughout its first three days.
The momentum continued. Kried now reportedly serves round 350 to 450 clients a day and generates near Rs 1 lakh in every day gross sales. Its menu focuses on fried hen and paneer burgers, together with objects resembling hen popcorn, strips and fries.
The founders’ turnaround has attracted consideration on social media, after an X submit by Pratham of CapitalLens highlighted the distinction between their failed cloud kitchen and the speedy progress of Kried. The submit mentioned the enterprise had gone from a Rs 4 lakh preliminary funding to round Rs 2 crore in income inside 10 months.
The story additionally highlights a broader lesson for small meals companies. Reasonably than relying closely on supply platforms and paid promoting, Kried used social media storytelling to construct curiosity earlier than its bodily launch.
The founders at the moment are seeking to broaden past the meals truck mannequin. Reviews say they’re working in the direction of a bigger central kitchen and plans for fast-casual restaurant retailers, signalling the following stage of their progress.
For Reddy and Jain, the failed cloud kitchen grew to become much less of an endpoint and extra of a lesson. Their second try mixed a distinct enterprise mannequin, a centered product and an viewers constructed earlier than the doorways even opened.
(Disclaimer: The income figures and associated claims talked about on this story are primarily based on data shared in an X submit by Pratham (@CapitalLens_). NDTV has not independently verified these claims or the reported income.)
