Honasa Client has partnered with commerce media firm Criteo to promote its magnificence model Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the corporate is the primary Indian advertiser on the AI platform.
The partnership follows OpenAI’s enlargement of ChatGPT promoting to India. By means of its integration with OpenAI, Criteo permits advertisers to entry ChatGPT’s advert stock as a part of their digital promoting campaigns.
Asserting the partnership, Alagh mentioned the transfer was pushed by altering shopper behaviour and the rising function of AI in model discovery.
“The way in which we uncover manufacturers is altering, and AI is turning into a giant a part of that change,” she mentioned.
“At Honasa Client, we’ve at all times believed that constructing manufacturers begins with understanding the place the patron goes, not simply the place they’re right now. That’s why we’re excited to be the first Indian firm to promote on ChatGPT, in partnership with Criteo, bringing Mamaearth into this new period of shopper discovery.”
She added that the partnership was much less about adopting one other promoting platform and extra about getting an early understanding of how AI is altering the interplay between customers and types.
“Our partnership with Criteo is a chance to be early to this shift—to be taught, experiment and discover how expertise could make model discovery extra related and genuinely helpful for customers,” Alagh mentioned.
ChatGPT’s promoting service is at the moment out there to logged-in grownup customers on its Free and Go plans, whereas customers on Plus, Professional, Enterprise, Enterprise and Schooling plans don’t see adverts. OpenAI has mentioned that greater than 50 manufacturers have been scheduled to promote on the platform in India throughout its preliminary rollout, with WPP and Omnicom amongst its first company companions out there.
OpenAI has additionally introduced self-service entry to ChatGPT Advertisements Supervisor in India from September 4, with each day budgets beginning at Rs 725. The corporate has mentioned that adverts are clearly labelled and displayed individually from ChatGPT’s responses, and don’t affect the solutions generated by the platform.
Criteo turned an promoting expertise accomplice in OpenAI’s ChatGPT promoting pilot in March 2026 and later expanded entry to ChatGPT stock throughout extra markets. The corporate mentioned greater than 2,000 manufacturers have been promoting on ChatGPT by means of its platform as of June, with magnificence among the many main classes utilizing the service.
