Tasmac online liquor booking link
The new portal, Tasmace2e.in, goes live Thursday, according to Tasmac sources. It is designed to do more than save time in queues, it is also meant to stop shopkeepers from overcharging customers, a complaint that has landed Tasmac in court more than once. Anyone who wants to use the site must first confirm they are 21 or older, the legal drinking age in Tamil Nadu.
TASMAC Order Online From Chennai, Collect In Tirunelveli
Location is no longer a barrier. Shoppers can search for outlets within a 5 km to 25 km radius, or simply look one up by shop number or district. That means a person sitting in Chennai could technically place an order at a shop hundreds of kilometres away.
“Someone in Chennai can also order liquor at a shop in Tirunelveli and pay on the website digitally,” said Tasmac sources.
How TASMAC QR Code Works
Once payment goes through, the portal generates a QR code instead of a home delivery slip. That code is the ticket to the actual bottle.
“It will generate a QR code. The same can be shown at the shop to get the liquor bottles strictly for MRP. Anybody, above the age of 21, with the QR code can collect the bottles,” said Tasmac sources.
Unlike Odisha and West Bengal, which allow home delivery of liquor, Tamil Nadu is sticking to a self-pickup model for now.
Browse Like Any Shopping App
The website lets buyers scroll through available stock much like any e-commerce platform before making a purchase. It works in both Tamil and English, and once an order is placed, it maps out directions to the shop. The site will also publish the MRP list for every liquor variety along with supplier details, information that could make it harder for salesmen to quietly push one brand over another or hide what’s actually on the shelf.
The Tech Behind It
The same Railtel team that built Tasmac’s end-to-end computerisation system has also developed this portal. District managers were trained on Tuesday to raise stock indents based on online orders, and salesmen received their training on Wednesday, just a day before launch.
Officials admit the system is not foolproof yet. Stock listings on the site could be slightly outdated by the time an order is placed.
“The liquor stock shown on the portal would be 30 minutes old and just in case the particular liquor was sold out before placing the order, the money will be reimbursed or it can be purchased from another shop. There will be teething problems in the implementation, and they will he sorted over time,” said Tasmac sources.
Meanwhile, In Court: A Push For Bill Books
While the online push rolls out, a parallel battle over transparency has been playing out in the Madras High Court. Justice G K Ilanthiraiyan has directed the DVAC and Tasmac management to instruct every outlet in the state to maintain a bill book for each bottle sold, issue receipts to customers, and keep an orderly queue while selling.
The order came on a petition filed by G Devarajan, who wanted authorities to act against Tasmac staff overcharging customers, invoking the Prevention of Corruption Act and the Prevention of Money Laundering Act. Devarajan had named 30 Tasmac outlets in Chennai in his plea, claiming officials ignored six separate complaints he filed about overcharging.
During the hearing, Tasmac’s standing counsel told the court that five of the 30 named shops had already shut down, and produced stock-cum-sale registers and bill summaries for the rest.
The court, after going through the records, was not fully convinced. “It reveals that each and every item of liquor they (Tasmac) are maintaining opening balance, inward bottles, sold out bottles and the amount collected from the consumer. However, the Tasmac shops are not maintaining any bill books, and the consumers are not issued any bills for their respective purchase. Further, the Tasmac authorities have also failed to produce the purchase orders, the date of inward of bottles to the respective shops.”
The judge has now asked authorities to file a compliance report by August 7, confirming that bills are being issued and queues are being maintained at every outlet.
What It Means
Between the new online portal and the court’s push for proper billing, Tasmac finds itself under pressure from two directions at once, technology on one side, and judicial oversight on the other. Whether either fix actually ends overcharging at the counter is something Tamil Nadu’s liquor buyers will be watching closely in the weeks ahead.
