Amid the continued controversy over actor Kriti Sanon’s outfit for a Raksha Bandhan commercial, Kareena Kapoor was requested about her personal boundaries in terms of what she would or wouldn’t put on on display. The actor appeared hesitant to reply the query on the trailer launch of Daayra, prompting filmmaker Meghna Gulzar to step in.
Addressing the query, Meghna stated an actor’s wardrobe ought to be determined based on the character and the director’s imaginative and prescient. “Uss movie mein ek feminine ka ya ek male ka kya character hai uss hisab se unko gown kiya jayega. (In a movie, an actor can be dressed based on the character they’re enjoying, whether or not it’s a girl or a person). It is dependent upon the director. It’s unfair to ask this to 1 actor,” she stated.
The controversy erupted after a jewelry model, GIVA, launched a Raksha Bandhan commercial that includes Kriti Sanon. Within the marketing campaign, Kriti was seen celebrating the pageant along with her brother and tying a rakhi to their pet canine. She wore an Indo-Western ensemble comprising a bralette-style shirt, a cape, and a draped skirt.
Whereas the commercial aimed to supply a recent spin on Raksha Bandhan, it drew criticism from some social media customers, who questioned the Cocktail 2 actor’s outfit and felt it was inappropriate for a pageant historically related to household and cultural values.
Kangana Ranaut additionally took a swipe on the marketing campaign on her Instagram Tales. “It’s a beautiful time to be a lady. Our closets are filled with quite a lot of garments, right now’s girl is a worldwide girl. From cocktail attire to lehenga cholis, denims to saris, bikinis to salwar kameez, from all of the choices which might be obtainable to us right now, why would you tie your brother a rakhi in your bikini/undergarments? The place are all of your styling choices? Ha ha the advert appears to be like deliberately creepy!” she wrote.
Kriti later hit again on the criticism and defended the message behind the marketing campaign. She stated the importance of festivals lies within the feelings and traditions hooked up to them, fairly than in what a lady chooses to put on.
The ad was later pulled, and the founder, Ishendra Agarwal, shared a clarification on Instagram after the model confronted backlash over its determination to withdraw the commercial. Addressing the controversy, he stated there was a notion that the model had distanced itself from the marketing campaign and its message following the criticism. Nonetheless, Agarwal pressured that the model’s perception within the marketing campaign’s intent “stays unchanged.”
In the meantime, additionally starring Prithviraj Sukumaran, Daayra is slated to release in theatres on September 18.
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