The corporate mentioned Bombay Creamery is made with authentic dairy ingredients and positioned itself as India’s first accessible premium dairy model.
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RCPL mentioned the launch is backed by its nationwide distribution infrastructure, retail scale and client insights, and alerts a long-term dedication to the class. The corporate mentioned the portfolio is constructed on the promise of genuine dairy substances and a constant high quality expertise, according to its said positioning of “World High quality at Reasonably priced Value.”
T Krishnakumar, Director, Reliance Shopper Merchandise Restricted, mentioned the model was constructed round the concept dairy mustn’t want shortcuts.
“We constructed Bombay Creamery round one easy concept that dairy should not want shortcuts. RCPL is not only coming into the ice cream class, we’re committing to it. Made with actual dairy cream, Bombay Creamery ensures the promise of real style of an actual ice cream each single time, at a worth each Indian household can afford,” Krishnakumar mentioned.
The Bombay Creamery vary contains ice lotions throughout codecs similar to cones, cups, tubs, bars and sticks, with costs beginning at Rs 10, the corporate mentioned. The model will probably be accessible instantly in western India, with a pan-India rollout to comply with, RCPL added.The launch marks RCPL’s formal entry into India’s ice cream market, a section it has been reported to be exploring since 2023, when the corporate was mentioned to be in talks with a Gujarat-based producer for a model tentatively named Independence.
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RCPL has beforehand entered different beverage and FMCG classes via manufacturers similar to Campa, its cola model, as a part of its broader client merchandise push below RIL.
Individually, Vantara, the wildlife conservation initiative below Reliance Basis led by Anant Ambani, launched its personal ice cream model, Vantara Creamery, in Mumbai in Might 2026.
Vantara Creamery operates as a definite, luxury-positioned enterprise and isn’t a part of RCPL’s FMCG portfolio.
