Anil Chugh, President of Wipro Meals
Wipro Shopper Care and Lighting has entered the Rs 5,500-crore pet meals market with the launch of its vitamin model, Snuggles.
“Snuggles brings collectively human-grade substances, full vitamin and style at an accessible worth for pet homeowners,” Anil Chugh, President of Wipro Meals, mentioned.
“As pet parenting continues to evolve, we see a major alternative to supply superior vitamin, trusted substances and significant innovation at an accessible worth level,” he mentioned.
Pets more and more handled like youngsters
“As pet parenting evolves throughout the nation, pets are more and more being cared for like youngsters, shaping new expectations round vitamin, wellness and care,” he mentioned.
Impressed by the heat, consolation and affection of a loving hug, the title Snuggles displays this shift and Wipro’s dedication to supporting pets by each stage of life.
He mentioned a major transformation is underway within the pet meals market, with 67% of pet dad and mom being first-time pet homeowners, and pet dad and mom are specializing in vitamin, well being and wellbeing.
Demand grows for specialised pet vitamin
This shift is creating demand for scientifically formulated high-quality vitamin tailor-made to totally different life levels and wishes.
“The pet meals class holds super potential and stays considerably underpenetrated regardless of the dramatic shift happening in pet parenting,” Saurabh Shekhar, Managing Companion – Pet Care, Wipro Shopper Care and Lighting, mentioned.
Printed on August 26, 2026
