How protein is muscling its way into India’s grocery basket – from gym fuel to kitchen staple, one meal at a time
Protein is shifting past fitness center tradition and into on a regular basis Indian diets, with youthful customers, health-conscious consuming and a rising vary of protein-focused meals reshaping what lands on the plate. As firms flip protein right into a promoting level throughout milk, yoghurt, paneer, snacks and drinks, the query is now not simply how a lot protein Indians want, however how a lot they’re keen to pay for it.
