In an trade submitting on Sunday, City Firm stated that it filed the swimsuit on August 11 alleging that Kent RO’s promoting marketing campaign focused the two-year filter life and two-year service life options provided on its Native M0, M1, M2, M1 Professional and M2 Professional water purifiers.
ALSO READ | Urban Company, Unicommerce expand partnership to Saudi Arabia, UAE
The Firm said Kent RO’s ads known as these options as a “advertising gimmick” and claimed that utilizing Native water purifiers was “unsafe” and “dangerous” for shoppers.
Kent RO to tug down adverts
The matter was heard by the Delhi Excessive Court docket on August 12. After the listening to, Kent RO informed the court docket that it might pull down the ads that have been the topic of the swimsuit and wouldn’t run different ads or promotional content material making the identical or comparable claims about water purifiers providing a two-year filter life or two-year no-servicing function that might disparage City Firm.
ALSO READ | Urban Company, Snabbit slash prices, cut waiting times as competition intensifies
Kent RO has been requested to take away the ads and social media content material inside 15 days of August 12, City Firm stated.
City Firm additional added that different authorized issues between the 2 firms stay sub judice, together with a patent infringement swimsuit filed by Kent RO, together with City Firm’s counterclaim in opposition to Kent RO’s patent, and a tortious interference swimsuit filed by City Firm in opposition to Kent RO.
Urban Company shares closed 8.19% increased at ₹157.41 in Friday’s session.
