Google shares new Pixel 11 videos to hype up the new hardware

August 20 is lastly upon us, and that implies that Google’s new Pixel 11 smartphones are formally right here — no extra pre-orders, no extra hoping to get your cargo early, simply full-blown retail availability. And with the {hardware} coming into this new section, Google is taking the chance to point out off a bit of of what its telephones can do in a sequence of latest movies shared on YouTube.

Google has not been shy about hyping up the Pixel 11 sequence, and even within the weeks main as much as its Made by Google launch occasion, the corporate was already teasing us with some early Pixel 11 videos. Now that every thing’s official, the corporate’s promotional efforts have shifted gear a bit of, transferring from early peeks at Pixel 11 {hardware} to shining a highlight on some software program options. First up, we’ve bought Magic Capture:

A significant theme for a lot of Google’s launch occasion final week was utilizing the Pixel 11 to interrupt your self out of unhealthy cellphone habits — and for an entire lot of us, that may imply observing your digital camera’s viewfinder in an try to document the second, slightly than really taking the time to completely take pleasure in it. Magic Seize is designed to supply an alternative choice to simply that, routinely snapping pics with out the necessity for fixed interplay.

Google’s been making the case for Gemini Intelligence, providing highly effective agentic capabilities inside your apps, since I/O this previous Might. It’s simply now beginning to roll out with gadgets just like the Pixel 11 household and Samsung’s new foldables. And as you possibly can see within the demo right here, it doesn’t simply acknowledge once you would possibly need to have it carry out a process in your behalf, however can seamlessly bounce proper into issues, solely bothering you for affirmation.

Unsurprisingly, even when selling new {hardware} is the highest agenda merchandise, Google simply can’t resist the urge to maintain placing Gemini entrance and middle, and that continues with our last clip:

Including occasions to your calendar with the assistance of your cellphone’s digital camera is spectacular sufficient, however with the ability to scale that as much as deal with half-a-dozen occasions without delay actually drives dwelling simply how hands-off Gemini is turning into.

When you tuned in for last week’s launch stream, none of that is going to be notably revelatory, however we’re nonetheless at all times to have a look at the alternatives Google finally ends up making in the midst of promoting its newest telephones. Do you assume these new spots are profitable, doing a very good job at exhibiting precisely why buyers would possibly need to select the Pixel 11 Professional above different choices? Or do Google’s efforts proceed to not fairly measure as much as the likes of Samsung’s or Apple’s promoting? Share your ideas down within the feedback.