Mumbai, India/ Melbourne, Australia – twentieth August 2026: Adfactors PR, India’s largest public relations agency, takes a majority stake in one in every of Australia’s main consultancies, combining repute, essential points advisory and alter communications throughout Asia Pacific.
It is a first for an Indian PR agency to amass a agency exterior India within the APAC market.
Adfactors PR, India’s largest repute and demanding points advisory has acquired a majority stake in SenateSHJ, a number one Australian impartial communication consultancies.
SenateSHJ will retain its id, consumer groups underneath the management of co-founder and chair Angela Scaffidi AM and chief government officer Darren Behar. The enterprise will proceed to function from its places of work in Sydney and Melbourne.
Chief government officer of Adfactors PR, Nijay N. Nair, who additionally leads all M&A and international initiatives, will be part of the SenateSHJ board.
Madan Bahal, co-founder & managing director, Adfactors PR, mentioned, “SenateSHJ is a formidable enterprise with an excellent repute, distinctive management and confirmed experience in fixing advanced communication challenges. There’s a sturdy alignment in the way in which our two organisations take into consideration the world, shoppers, individuals and the function we will play in shaping the longer term.
India and Australia are rising as a strategic enterprise hall, and we belief the brand new partnership will assist shoppers in each markets to create new alternatives within the wider Asia Pacific area. We hope to discover extra alternatives within the area to create a powerful Asia Pacific presence.”
Rajesh Chaturvedi, co-founder and chairman, Adfactors PR, mentioned, “We now have had the privilege of serving India Inc. for the final 29 years by means of many cycles within the international and home enterprise setting. I’m joyful that with this new partnership our relationship capital will develop to a big market like Australia.”
Ms. Angela Scaffidi AM, co-founder and chair, SenateSHJ, mentioned, “We’re extremely happy with the enterprise SenateSHJ has change into over the previous 24 years – our individuals, the work we do and {our relationships} with shoppers. We now have constructed a relationship of deep belief with Adfactors PR over the previous decade. We really feel a deep connection to the way in which they assume and really feel concerning the world, their individuals and the work they do with shoppers. There’s sturdy alignment and nice respect. The issues shoppers convey us more and more cross borders. Being a part of a gaggle with actual scale throughout India, Asia Pacific and past means we will help them with extra of these issues – with out altering what has made this agency what it’s.”
For Adfactors PR, the funding represents a big growth of its presence and capabilities within the Asia Pacific area. For SenateSHJ, it gives entry to scale and a world community whereas creating new alternatives to develop its personal experience, mental property and influence.
